Growth Marketing Manager - Performance Focus

Growth Marketing Manager with a strong Performance Marketing focus

What You'll Do:

As our Growth Marketing Manager, you will lead the charge in acquiring new customers and optimizing our marketing funnel. Your responsibilities will include:

• Develop & Execute Performance Marketing Strategies:

  Design and implement comprehensive paid acquisition strategies across various channels, including Google Ads (Search, Display, Shopping), Meta Ads (Facebook, Instagram), YouTube, and other emerging platforms, with a clear focus on ROI, CPA, and LTV.

• E-commerce & Quick Commerce Ads Management:

  Execute and manage campaigns on E-commerce (Amazon, Flipkart) and quick commerce platforms (e.g., Swiggy Instamart, Zepto, Blinkit), including strategy, setup, optimization, and reporting to drive sales through these channels.

• Full-Funnel Optimization:

  Identify and optimize key conversion points throughout the customer journey, from initial awareness and acquisition to activation, retention, and referral – specifically within a D2C context.

• Experimentation & A/B Testing:

  Lead a rigorous experimentation roadmap, conducting A/B tests on ad creatives, landing pages, targeting, and bidding strategies to continuously improve campaign performance.

• Budget Management & Allocation:

  Strategically manage and optimize marketing budgets across channels to achieve growth targets efficiently.

• Data Analysis & Reporting:

  Analyze campaign data, generate actionable insights, and provide regular, comprehensive reports on performance, identifying opportunities for optimization and scaling.

• Audience Targeting & Segmentation:

  Develop sophisticated audience targeting strategies based on demographic, psychographic, behavioral, and lookalike data to reach high-value D2C customers.

• Channel Diversification:

  Research and test new growth channels and tactics to expand our reach and reduce reliance on single platforms.

• Creative Collaboration:

  Work closely with the Creative/Graphics Designer to develop high-performing ad creatives and landing page assets that resonate with target audiences and align with NESTA's brand values.

• Market Research:

  Stay abreast of industry trends, competitor activities, and platform updates to ensure our strategies remain cutting-edge.

• Cross-functional Partnership:

  Collaborate effectively with product, sales, and content teams to ensure integrated marketing efforts and a seamless customer experience.

What We're Looking For:

We're seeking a highly analytical, results-oriented, and creative individual who thrives in a fast-paced, growth-focused environment.

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.

• 3-5+ years of hands-on experience in performance marketing or growth marketing roles, specifically within a D2C (Direct-to-Consumer) e-commerce environment, with a proven track record of driving measurable customer acquisition and ROI.

• Expert-level proficiency in managing and optimizing campaigns on major paid advertising platforms (Google Ads, Meta Ads) and Major E-commerce /Quick commerce platforms (Amazon, Blinkit, Instamart)
• Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
• Proficiency in web analytics tools (e.g., Google Analytics 4, Mixpanel) and data visualization tools.
• Experience with A/B testing frameworks and conversion rate optimization (CRO) methodologies.
• Solid understanding of customer acquisition cost (CAC), lifetime value (LTV), and other key marketing metrics relevant to D2C businesses.
• Familiarity with marketing automation platforms and CRM systems.
• Excellent communication, presentation, and interpersonal skills.
• Self-starter with a proactive and experimental mindset, comfortable with ambiguity and rapid iteration.

• Demonstrated leadership potential and a desire to grow into a senior marketing role as our company expands.

• A genuine passion for NESTA Toys' mission of providing safe, sustainable, and educational play experiences.

Why Join NESTA Toys?

This role is designed for a high-potential individual eager to make a substantial contribution and grow into a future leadership position within our marketing team