Email Marketing Specialist — Full Funnel | Remote (India)
Location: Remote – India
Team: Growth | Reports to: Head of MarketingType: Full-time
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🔍 About the Role
We’re looking for a technically strong, execution-first Email Marketing Specialist to own and optimize our entire email channel — from cold outbound sequences to nurture flows, product updates, and webinar invitations.
You will not be handling live calls or closing deals; instead, you’ll build high-converting email campaigns that generate qualified leads and guide prospects through the funnel. This role sits at the intersection of marketing, sales, and customer success and requires someone comfortable balancing copywriting, CRM hygiene, deliverability, and campaign reporting.
🎯 Key Responsibilities
🚀 Campaign Execution & Automation
- Create and run outbound email sequences for cold prospects using Klenty (or similar tools)
- Develop automated nurture workflows and follow-ups using HubSpot Marketing Hub and Zoho CRM
- Execute customer and prospect email flows for webinars, content promotions, product updates, and onboarding
🧩 List Management & Deliverability
- Build high-quality contact lists using Apollo, Grata, and other enrichment tools
- Segment leads by persona, funnel stage, or engagement score
- Maintain inbox health and domain reputation: warmup, bounce tracking, spam mitigation, SPF/DKIM setup
📊 Performance Tracking & Optimization
- Monitor key email metrics: open rates, click rates, reply rates, conversions
- Run A/B tests on subject lines, send times, CTAs
- Report on campaign-driven MQLs, SQLs, and engagement trends
🤝 Cross-Team Collaboration
- Align email flows with sales to address prospect pain points
- Review copy with marketing and CS leadership for brand and messaging consistency
- Own end-to-end webinar email programs: invites, reminders, and post-event follow-ups
✅ Requirements
- 3–5 years of experience in B2B email marketing, outbound email campaigns, or nurture automation
- Strong hands-on experience with:
Klenty (or similar outbound tool)
Zoho CRM HubSpot Marketing Hub Apollo/Grata (or any enrichment/sourcing tools)
- Experience managing webinar email campaigns end-to-end
- Excellent writing and editing skills with a test-and-learn mindset
- Technical comfort with deliverability best practices, DNS, SPF/DKIM configuration
🌟 Preferred
- Prior experience in SaaS or tech marketing
- Familiarity with GDPR, CAN-SPAM, and other compliance requirements
- Experience with multi-step workflows and funnel reporting
- Ability to work independently while owning both execution and optimization
🌐 Why Join Us?
Join a fast-moving marketing team driving pipeline for a profitable B2B SaaS company. This is a dedicated email marketing role — not an inside sales or live calling position — giving you complete ownership over how email drives awareness, nurtures leads, and fuels predictable growth.
