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Digital Marketing Team Lead

5 years

6 - 8 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Industry: Digital Marketing & IT Services

Mindtel operates at the intersection of technology consulting and performance marketing, empowering B2B and B2C brands across e-commerce, SaaS, and enterprise segments to unlock measurable growth. We deliver data-driven campaign management, martech implementation, and conversion optimization services from our on-site center of excellence in India.

Role & Responsibilities

  • Lead a 6-8 member cross-channel marketing squad, setting quarterly OKRs and weekly sprint goals aligned with client ROI targets.
  • Design and execute full-funnel paid and organic strategies across SEO, SEM, social, display, and email, allocating budgets exceeding INR 2 Cr annually.
  • Audit analytics and attribution setups, building dashboards that surface CAC, ROAS, and LTV metrics for data-backed decision making.
  • Mentor specialists on campaign optimisation, copy testing, and bid automation; run regular training to uplift channel expertise.
  • Collaborate with sales and product teams to craft GTM messaging and ensure consistent brand voice across all touchpoints.
  • Present monthly performance reviews to C-suite stakeholders, highlighting wins, growth experiments, and next-step recommendations.

Skills & Qualifications

Must-Have
  • 5+ years hands-on digital marketing with at least 2 years in a lead role.
  • Proven success driving ROI through Google Ads, Meta Ads, and LinkedIn Campaign Manager.
  • Expertise in technical SEO, keyword research, and on-page optimisation.
  • Advanced proficiency in Google Analytics 4, Tag Manager, and Looker Studio.
  • Ability to manage multi-crore budgets and deliver data-centric reports.
  • Strong team leadership, mentoring, and stakeholder communication skills.

Preferred

  • Experience with marketing automation platforms such as HubSpot or Marketo.
  • Certification in Google Ads or Facebook Blueprint.
  • Exposure to international markets and B2B SaaS growth funnels.

Benefits & Culture Highlights

  • On-site innovation lab equipped with state-of-the-art martech stack and sandbox accounts.
  • Merit-based fast-track career progression and sponsored certifications.
  • Collaborative, learning-first environment with regular hackathons and knowledge sessions.
Location: On-site, India (Bengaluru Headquarters). Join Mindtel to architect high-impact campaigns, mentor future marketing stars, and shape the growth narrative of global brands.
Skills: seo,on-page optimization,keyword research,linkedin campaign manager,looker studio,google ads,mentoring,data analysis,google analytics,digital marketing,team leadership,tag manager,meta ads,crm,social media,content strategy,stakeholder communication,ppc,budget management,email marketing,sem,technical seo,google analytics 4

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