Digital Marketing Specialist

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About the Company:

At Vasp Technologies Pvt. Ltd., we don’t just offer jobs — we offer careers that grow with you. As a fast-growing digital solutions company, we help businesses unlock the power of technology — and we want you to be part of that journey.

Whether you're a recent graduate or someone with a bit of experience in IT or sales, if you're hungry to learn, grow, and make a difference — we want to hear from you!

Job Summary:

We are looking for a performance-oriented Digital Marketing Executive with expertise in SEO and SEM to join our marketing team. The candidate will manage all aspects of digital campaigns, from strategy and planning to execution, monitoring, and optimization, including website SEO and paid media campaigns.

Key Responsibilities:

SEO (Search Engine Optimization):

• Perform in-depth keyword research, competitor analysis, and SEO audits.
• Manage on-page SEO (meta tags, headings, URL structure, content optimization).
• Implement off-page SEO (link building, guest posting, backlink analysis).
• Monitor website performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush.
• Improve page rankings and organic traffic through best practices.
• Stay updated with the latest algorithm updates from Google and Bing.

SEM (Search Engine Marketing) & Paid Advertising:

• Manage and optimize paid campaigns on Google Ads (Search, Display, Video, Shopping).
• Create and manage Facebook, Instagram, LinkedIn, and YouTube ad campaigns.
• Conduct A/B testing, conversion tracking, and bid strategy adjustments.
• Ensure high ROI and quality score across all PPC campaigns.
• Monitor daily budget, performance, and ad spend reporting.

Social Media & Digital Strategy:

• Plan and implement integrated digital campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
• Design and schedule posts, stories, reels, and ads using tools like Canva, Meta Business Suite.
• Analyze performance metrics and create monthly performance reports.
• Content Management & Editing:
• Coordinate and edit content for websites, blogs, landing pages, and ad copy.
• Ensure content is optimized for SEO and aligned with brand tone.
• Manage editorial calendar and coordinate with design/content teams.

Other Tools & Technical Skills:

• Hands-on experience with tools like Google Tag Manager, Hotjar, Uber suggest, and CRM/Marketing Automation tools (e.g., Mailchimp, HubSpot, Zoho).
• Basic understanding of HTML, CSS, and WordPress or CMS platforms.
• Generate custom dashboards and campaign reports using Data Studio, Excel, or Looker.

Required Skills & Qualifications:

• Proven experience in SEO & SEM strategy and execution.
• Solid understanding of digital marketing funnels and customer journeys.
• Strong knowledge of Google Ads, Meta Ads, and analytics platforms.
• Strong verbal and written communication, content editing, and project coordination skills.
• Ability to work independently, manage timelines, and meet deadlines.

Preferred Qualifications:

• Google Ads Certification, HubSpot Inbound Marketing, or other digital certifications.
• Prior agency experience or experience handling multiple client accounts.
• Knowledge of UI/UX, landing page optimization, and CRO principles.

What We Offer:

• Competitive salary and performance-based bonuses as per your experience.
• We provide half days on Saturdays.
• A fun, friendly, and supportive team culture
• Real career growth in a fast-paced tech environment
• We’ll train you. We’ll guide you. All you need is the right mindset.
• Opportunity to work with leading-edge technologies and diverse projects.

How to Apply:

neha@vasptechnologies.co.in