Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!
About This Role
We are seeking a talented and driven Creative Content Marketer based in New Delhi, India. The ideal candidate is someone who possess the skills which are a unique blend of
creativity, storytelling, customer centricity, ability to use data to improvise along with strategic thinking.
What You Will Be Doing
What You Will Execute on a Day to Day Basis:
You shall focus on crafting engaging, persuasive, and brand-aligned content that drives marketing and business initiatives. Your primary responsibility will be to develop written materials that resonate with the target audience, inspire action, and support overall financial objectives.
- Content Creation & Copywriting
- Write compelling and creative copy for various marketing channels, such as websites, blogs, social media, email campaigns, advertisements, and product descriptions.
- Develop messaging that aligns with the brand’s tone, voice, and overall strategy.
- Craft clear and effective calls to action (CTAs) that prompt audience engagement and conversions.
- Brand Storytelling
- Create and maintain a consistent brand narrative across all communications.
- Use storytelling techniques to connect emotionally with the audience, ensuring that the brand’s story resonates and leaves a lasting impression.
- Develop unique, original ideas to enhance brand positioning through language.
- Campaign Development
- Collaborate with the product, sales, design and marketing team to brainstorm and execute creative ideas for campaigns and promotions.
- Write copy for digital and offline advertising campaigns, including banners, landing pages, brochures, and print ads.
- Ensure that campaign messaging is cohesive across all platforms.
- Collaboration with SEO & Digital Marketing
- Collaborate with the SEO function and incorporate SEO best practices in web copy, blog posts, and product descriptions to improve organic search rankings.
- Optimize content for digital platforms, focusing on user experience (UX) and engagement.
- Work with the digital marketing team to ensure that copy aligns with performance goals (click-through rates, lead generation, conversions).
- Collaboration with Design
- Work closely with graphic designers, videographers, and other creative professionals to ensure the copy complements the visual elements of campaigns.
- Participate in cross-functional team meetings to ensure alignment between copy and broader marketing strategies.
- Testing & Optimization
- Test different variations of copy through A/B testing for ads, email subject lines, or landing pages to identify what resonates best with the audience.
- Analyse the performance metrics and optimize copy for better engagement and conversion rates.
- Editing & Proofreading
- Review and edit content to ensure clarity, grammar, and adherence to brand guidelines.
- Ensure that all copy is error-free and meets the highest standards of quality.
What You Will Lead, Strategize & Develop On A Regular Basis:
Strategic execution focuses on near-term, goals
,
vision, and the overall positioning of the product in the market. It involves high-level planning, future-focused decisions, and aligning product marketing efforts with the company’s broader objectives.
- Content Strategy & Planning
- Assist the business teams in developing content strategies that align with marketing goals and business objectives.
- Plan, schedule, and maintain a content calendar to ensure consistent output.
- Monitor the performance of content, making data-driven adjustments as necessary.
- Market & Audience Research
- Research target audiences to understand their behaviours, pain points, and motivations.
- Use insights from market research to create relevant and personalized copy.
- Keep up with industry trends, competitor content, and market developments to inform copy strategies.
About You
You must operate with strategic vision, leadership, and cross-functional influence as compared to a junior team member who focuses on tactical execution, learning, and supporting senior leadership.
- Qualifications:
- Bachelor's degree in relevant field.
- Experience:
- Proven experience as a results driven Copywriter (2+ years preferred).
- Proven experience in writing from an audience driven perspective.
- Experience in managing multiple projects, and delivering high-impact marketing content.
- Expertise in both digital and print copywriting, with a strong understanding of branding and tone of voice.
- Experience working in fast-paced environments with global cross-functional teams.
- Skills:
- Advanced proficiency in copywriting for digital platforms (social media, email, web) and traditional media like advertising and print.
- Strong understanding of storytelling, tone, and voice in a marketing context.
- Excellent project management and organizational skills, with the ability to manage multiple deadlines.
- Strong communication skills with the ability to present and articulate copy decisions to stakeholders.
- Ability to interpret data for improvising and use it for business growth.
- Excellent communication and interpersonal abilities.
- Creative mindset with an eye for design and detail.
- Collaboration skills to work with product managers, content marketer and business team.
- Knowledge:
- You are a self-starter.
- You are curious and creative by nature.
- You are proactive and results-driven.
- You are highly organised and detail-oriented.
- You are a collaborative team player with a positive attitude.
- You are adaptable to a fast-paced and changing environment.
- You are interested in driving business impact through your role.
You Are A Notch Above If You Have
- An MBA in marketing and/or business administration.
- Experience in the high-school and / or higher education industry.
- Experience working closely with and / or reporting to C-Level executives.
