Assistant Manager- Digital Marketing

About the team

We’re a close-knit group focused on delivering high-impact marketing outcomes for smallcase. From performance marketing and SEO to growth strategy and automation, the team works across the entire digital funnel to drive user acquisition, engagement, and retention.

Led by Aniket Thakkar, who brings over 15 years of expertise, we blend creativity with analytics, constantly experimenting and iterating to fuel smallcase’s growth. We collaborate closely with product, design, content, and data teams to craft compelling user journeys and measurable business outcomes.

We’re driven by curiosity, backed by data, and thrive in a fast-paced environment where ownership and innovation go hand in hand.

About the role

As the Assistant Manager- Digital Marketing, you will support the optimisation and execution of digital campaigns to drive customer acquisition and engagement. You’ll assist in managing campaigns across platforms like paid search, social media, display ads, and affiliate marketing. This role involves working closely with teams such as product, data, and creative to ensure campaigns are aligned with business goals.

What you’ll be doing

• Execution Excellence

  : Operational Understanding & experience of Meta Ads, Google Ads & DV360, Understanding of 3rd Party Publisher Ecosystem.

• Analytics and Reporting

  : Monitor and analyze performance metrics, providing detailed reports and insights on campaign performance. Use data to make informed decisions and drive continuous improvement.

• Ad tech setup

  : Should be very savvy and be able to evaluate multiple platforms, onboard partners, set planning principles and manage campaigns.

• Optimization

  : Continuously test, optimize, and scale campaigns through A/B testing, bid strategies, audience targeting, and creative adjustments.

• Collaboration

  : Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans. The role requires close collaboration with partners - Google/Facebook/Twitter, 3rd party - publisher ecosystem, content & creative Team, analytics

• Measurement

  : Thinking beyond just media metrics, working towards business attribution of the media impact.

• Market Research:

  Stay up-to-date with the latest trends in digital marketing, competitor analysis, and emerging technologies to keep campaigns innovative and effective.

What we're looking for

• 1-3 years of experience in campaign management/managing Google ads/Meta ads
• Experience in app installation and engagement campaigns
• Hands-on MS Excel experience
• Have hands-on experience with reporting and analytics platforms like Google Analytics, Third-party App measurement platforms, etc

Nice to-haves

• Experience in creating campaign strategies to drive and optimise key performance indicators (KPIs) such as ROI, ROAS, CPA, and LTV.
• Handled Google, Meta and DV360 performance campaigns in a hyper-growth startup or in a performance marketing agency for at least 2 years
• Excellent analytical skills. Prior experience with analytical tools like Appsflyer, Mixpanel and Amplitude is preferred.
• Good communication & interpersonal skills

About smallcase

smallcase has been focused on offering innovative investing experiences & technology. Our platforms are used by over 300 of India's largest financial brands and most respected institutions. We are backed by world-class investors, including top-tier funds, institutions and operators from the capital markets space who believe in our mission of enabling better financial futures for every Indian.

Life at smallcase

We are not just building a business, we are making a long-lasting impact both in the wealth & assets landscape with our unique technology & expanding ecosystem. Over the last 9 years, our team, products, and platforms have grown, and so have our ambitions.

Innovation remains at the heart of what we do. Our other core values are transparency, integrity & long-term thinking. Our key asset has always been our people, and we empower individuals to build and do some of the best work in their lifetimes at smallcase. Flexibility, ownership and constant feedback loops are some of the ways we keep evolving the working environment.