Designation
:
ASO Manager, Newton
Office Location:
Bangalore/Gurgaon
Position Description:
Will own and drive comprehensive App Store Optimization strategies across multiple global markets, focusing on organic growth, keyword optimization, and cross-functional collaboration to maximize app visibility and conversion rates.
Primary Responsibilities:
- Plan and execute ASO strategies for apps across diverse global markets including Southeast Asia, LATAM, GCC, and India, with emphasis on market-specific optimization approaches
- Collaborate closely with Apple Search Ads (ASA) teams to identify keyword overlaps, optimize paid-organic synergy, and improve overall conversion performance
- Partner with design and product teams to develop and implement high-performing creative assets including app icons, screenshots, and promotional videos based on A/B testing insights
- Conduct comprehensive keyword research and planning, implement metadata updates, and continuously monitor performance using industry-leading tools such as AppTweak, Sensor Tower, AppRadar, or Apptopia
- Perform regular competitive analysis and category benchmarking to identify keyword gaps, optimization opportunities, and implement proactive recommendation strategies
- Manage end-to-end ASO lifecycle across Google Play Console and App Store Connect platforms, including CPP/CSL optimization, localization strategies, and pre-order/event feature utilization
- Support sales team initiatives by conducting ASO Health Checks and comprehensive audits for prospective clients to enable account closure
- Document optimization impact and present detailed performance reports to internal stakeholders and client partners
- Manage multiple client accounts with full autonomy, balancing immediate optimization wins with long-term growth strategies
- Generate innovative ideas to grow organic market share through technological interventions and improved user experience optimization
Required Skills:
- Bachelor's degree in Marketing, Business, Engineering, or related field.
- Must have at least 2+ years of hands-on App Store Optimization experience with proven track record across multiple applications
- Experience working across multiple geographical markets with understanding of regional app store dynamics
- Proficiency in ASO tools and platforms including AppTweak, Sensor Tower, AppRadar, Apptopia, or equivalent analytics platforms
- Deep working knowledge of Google Play Console and App Store Connect with understanding of platform-specific optimization features
- Strong analytical skills with ability to interpret performance data and translate insights into actionable optimization strategies
- Excellent presentation and communication skills with ability to clearly articulate impact and recommendations to stakeholders
- Prior experience collaborating with ASA, design, and cross-functional teams in agency or multi-app portfolio environments
- Understanding of mobile advertising ecosystem and user acquisition funnels is highly desirable
- Strong project management skills with ability to prioritize and manage multiple accounts simultaneously
- Proficiency in data analysis tools and reporting platforms
Work Environment Details:
About Affle:
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.Affle India successfully completed its IPO in India on 08. Aug.2019 and now trades on the stock exchanges (BSE: 542752 & NSE:AFFLE). Affle Holdings is the Singapore based promoter for Affl e India and its investors include Microsoft, Bennett Coleman &Company (BCCL) amongst others.For more details: www.affle.com
About BU:
Scale the Impact of Apple Search Ads Campaigns with Newton: Performance-focused Apple Search Ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your Apple Search Ads user acquisition campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more. Utilizing AI-powered keyword suggestions, market insights, automated bid optimization, comprehensive funnel analytics, and dedicated client support, brands can improve visibility and expand the market share of their iOS app with Apple Search Ads. This results in acquiring new customers and driving business growth with an impressive ROI from your mobile advertising efforts.For more details please visit - https://newtonco.ai/
