Sr/Lead Marketing Automation Specialist – SFMC

Job Description

We are looking for a highly experienced Senior/Lead Marketing Automation Specialist (SFMC) to lead Salesforce Marketing Cloud (SFMC) implementations, develop multi-channel campaigns, and deliver advanced automation strategies for clients across industries.

In this role, you’ll work closely with internal teams and global stakeholders to define marketing goals, architect solutions, and execute high-performing customer journeys. If you have a passion for automation, strong technical skills, and proven experience driving marketing success using SFMC, we’d love to connect.

Key Skills

• 5+ years of hands-on experience in Salesforce Marketing Cloud (SFMC).
• Strong expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, Content Builder, and Cloud Pages.
• Proven experience in implementing or migrating SFMC instances.
• Solid understanding of lead lifecycle, customer journey mapping, and multi-channel campaign execution.
• Proficient in AMPscript, SQL, SSJS, HTML, CSS, JavaScript, jQuery, and JSON.
• Experience with Salesforce CRM Admin functionalities.
• Deep knowledge of email deliverability, performance analytics, and personalization strategies.
• Familiar with Data Views, Discover Reports, and Einstein Engagement.
• Ability to design scalable data models and work with APIs or third-party integrations.
• Clear, concise communicator—able to explain technical concepts to non-technical stakeholders.
• Certification preferred: SFMC Email Specialist, SFMC Consultant, Developer.

Roles and Responsibilities

• Lead SFMC implementation, instance setup, or migration projects end-to-end.
• Gather requirements, lead solution design, and draft Statements of Work.
• Build and optimize email/mobile campaigns and customer journeys using Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
• Define and implement lead scoring, nurturing, and routing strategies.
• Design and build reusable templates, scalable assets, and global campaign frameworks.
• Ensure quality delivery using testing tools and QA best practices.
• Improve campaign performance through A/B testing, segmentation, and analytics.
• Monitor instance health, ensuring clean folder structures, asset hygiene, and field-level governance.
• Maintain data hygiene, compliance, and deliverability best practices.
• Conduct client discovery sessions, platform audits, and develop automation roadmaps.
• Provide user training, documentation, and platform enablement support.
• Actively explore and guide AI adoption and innovation in SFMC workflows.
• Stay current with SFMC product updates and MarTech trends.