Social Media Strategist

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About Per4mance Guru:

Per4mance Guru is a dynamic and rapidly growing digital marketing agency specializing in driving exponential growth for D2C (Direct-to-Consumer) brands. We pride ourselves on innovative strategies, data-driven decisions, and a collaborative work environment. Join us to be part of a team that's redefining performance marketing.

Job Summary:

We are seeking a creative, analytical, and highly motivated Social Media Strategist to join our team in North Delhi. The ideal candidate will be responsible for developing, implementing, and managing social media strategies for our diverse portfolio of D2C clients, aiming to increase brand awareness, engagement, website traffic, and conversions. This role requires a deep understanding of social media trends, platform algorithms, and a proven track record in the D2C agency space.

Key Responsibilities:

• Strategy Development:

  Develop, execute, and manage comprehensive social media strategies that align with client business objectives and D2C brand goals.

• Content Planning & Curation:

  Plan and oversee the creation of engaging, high-quality, and on-brand content (text, image, video) across various social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, YouTube).

• Campaign Management:

  Lead the planning and execution of social media campaigns, including ideation, content calendars, scheduling, and community management.

• Performance Analysis & Reporting:

  Monitor, analyze, and report on social media performance using relevant metrics (e.g., reach, engagement, conversions, ROI). Provide actionable insights and recommendations for optimization.

• Audience Engagement:

  Foster and manage vibrant online communities for clients, responding to comments and messages, and identifying opportunities for engagement.

• Trend Monitoring:

  Stay up-to-date with the latest social media trends, platform changes, algorithm updates, and competitor activities to ensure strategies remain cutting-edge.

• Cross-functional Collaboration:

  Work closely with the Google Ads and Facebook Ads teams, content creators, designers, and clients to ensure integrated marketing efforts.

• Influencer Marketing (Optional/As Needed):

  Identify and collaborate with relevant influencers and content creators to amplify brand reach and engagement.

• Budget Management:

  Assist in managing social media advertising budgets effectively to maximize ROI.

Qualifications:

• Minimum 1 year of proven experience as a Social Media Strategist or similar role, specifically within a digital marketing agency setting.

• Demonstrable experience working with D2C (Direct-to-Consumer) brands.

  Please highlight relevant case studies or client experience in your CV.

• In-depth knowledge of various social media platforms, their best practices, and analytics tools.

• Strong understanding of content marketing, SEO principles, and online reputation management.
• Excellent written and verbal communication skills, with an ability to craft compelling narratives and engaging copy.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Later) and analytics platforms.
• Creative thinking with a keen eye for aesthetics and brand consistency.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.

What We Offer:

• Opportunity to work with exciting D2C and B2B brands and make a significant impact.
• A collaborative and supportive work environment.
• Continuous learning and professional development opportunities.
• Competitive salary based on experience and performance.
• Work from our vibrant North Delhi office.

To Apply:

Interested candidates are invited to submit their CV, a brief cover letter outlining their relevant D2C agency experience, and their expected salary to hello@per4mance.guru