Social Media Manager

a Bit About Us

Position Overview

Key Responsibilities

• Manage end-to-end execution of Appknox’s social media strategy across LinkedIn, Twitter, YouTube, and emerging channels
• Create and schedule high-quality, engaging content tailored for cybersecurity, developer, and CISO audiences
• Track trends and conversations relevant to Appknox and translate them into timely, contextual content
• Plan and run online events—LinkedIn Live sessions, webinars, and AMAs—with internal stakeholders and external guests
• Manage paid social campaigns to drive event registrations, ebook downloads, and qualified leads
• Monitor analytics, identify what works, and optimize content formats and timing
• Collaborate with design, content, and product marketing to maintain a unified brand voice
  

Requirements

• 3–5 years of experience in B2B SaaS social media and community management
• Proven experience managing social calendars and driving engagement for a tech brand
• Hands-on experience running LinkedIn Ads and optimizing paid social budgets
• Experience hosting and promoting webinars and LinkedIn Live sessions
• Strong writing skills—technical curiosity is a bonus
• Familiar with tools like Buffer, Hootsuite, LinkedIn Campaign Manager, Zoom, and Webex
• Comfortable working in a fast-paced, execution-focused marketing team
  

Nice to have-

• Understanding of cybersecurity or mobile app development
• Experience working with developers or security communities
  

Interview Process

• Round 1 Interview - Profile Evaluation; HR
• Round 2 Interview - Product Marketing Manager
• Round 3 Interview - Take Home Assignment
• Round 4 Interview - Chief Revenue Officer/ Marketing Head
• Round 4 Interview - Culture Fitment HR Round
  

Compensation

• As per industry standards
  

Why You’ll Love Working at Appknox

• Impactful Work: You’ll play a critical role in driving growth and building our brand through creative, data-driven content and strategic marketing initiatives. Whether it’s content creation, growth marketing, or community building, your contributions will directly influence our success.
• Freedom & Ownership: At Appknox, we value challenging work, fresh ideas, and ownership. You’ll have the flexibility to push boundaries, take initiative, and work in a way that drives results.
• Collaborative Culture: Join a passionate, innovative team that thrives on collaboration, creativity, and shared success. Open communication and transparency are integral to our work environment, offering you a firsthand experience of a start-up’s dynamic culture.
• Competitive Compensation & Benefits: We offer competitive salaries in line with market standards and equity options for top performers. As Appknox continues to grow, so will your opportunities to earn, develop, and thrive with us.
• Holistic Growth: We’re committed to fostering a culture of continuous learning and professional development. You’ll have access to training and mentorship to help you excel and reach your goals.
• Health and Well-being: We care about you and your family’s health. Appknox offers health insurance coverage of up to 5 Lacs, including coverage for your parents, ensuring peace of mind.