Senior Marketing Analyst Manager

Minimum qualifications:

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 7 years of experience designing, scoping, and executing research and analysis projects.
• 7 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.
  

Preferred qualifications:

• 10 years of experience as a marketing analyst using statistical techniques.
• 5 years of experience with statistical modeling and advanced measurement/analysis techniques (e.g., regression analysis, geo-experimentation, brand/conversion lift measurement, machine learning algorithms).
• 5 years of experience with leading a team and people management.
• Experience with data querying languages (e.g., SQL) and tools to work with large complex data sets, and programming languages (e.g., Python) to run analysis.
• Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences and using analytical insights to guide media planning.
  

About The Job

Responsibilities

• Lead a team of individuals, set and communicate team priorities that support organizational goals. Set clear expectations with individuals based on their level and role and aligned to the broader organization's goals and meet regularly with individuals to discuss performance and development, and provide feedback and coaching.
• Use your knowledge of data analytics to develop comprehensive strategies for marketing challenges, uncovering opportunities for measurement and optimization to drive incremental brand and performance growth.
• Lead marketing-wide opportunities such as evaluating, launching and managing new tools and processes, driving cross-functional collaboration.
• Build measurement plans and consolidate reporting metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars.
• Analyze campaign results and report the media effectiveness across all stakeholder groups and influence business decision-making through compelling use of data and impactful communication.