Sales & Marketing Executive

Job Description

Job Overview: As a Sales/Marketing Executive, you will play a pivotal role in our organization’s growth and market expansion strategy. This dynamic position offers you the opportunity to work at the intersection of marketing strategy, client engagement, and sales execution. You will be responsible for conceptualizing and implementing marketing initiatives, generating leads, managing relationships with clients and industry professionals, and driving sales conversions. This role demands a self-motivated and creative individual with a strong passion for marketing and customer interaction. You will gain hands-on experience in a wide range of marketing and sales activities, with the autonomy to shape and execute impactful strategies that align with the company’s vision. Key Responsibilities: 1. Lead Generation & Prospecting Identify and pursue new business opportunities through both digital (e.g., social media, SEO, email campaigns, paid ads) and offline (e.g., networking events, trade shows, referrals) marketing channels. Build and maintain a comprehensive pipeline of qualified leads, nurturing prospects through the sales funnel. Monitor lead conversion rates and analyze the effectiveness of various lead generation strategies. 2. Branding & Marketing Campaigns Develop and implement brand positioning strategies to strengthen brand recognition and market presence. Plan and execute integrated marketing campaigns, including content creation, event planning, promotions, and outreach initiatives. Collaborate with the creative team to design marketing collaterals, digital assets, and promotional materials. 3. Industry Engagement: Architects and Interior Designers Establish and nurture relationships with key stakeholders such as architects, interior designers, project managers, and consultants. Position the company’s products and services as preferred solutions within ongoing and upcoming projects. Attend networking events and design expos to build visibility and partnerships in the industry. 4. Product Expertise & Presentations Gain deep knowledge of the company’s product portfolio, including features, applications, and USPs. Conduct product demonstrations and presentations tailored to client requirements. Clearly articulate how products meet client needs and provide added value in their projects. 5. Client Interaction & Relationship Management Proactively engage with prospective and existing clients via in-person meetings, calls, emails, and virtual sessions. Understand client needs, respond to queries promptly, and provide comprehensive support throughout the sales journey. Maintain a high level of professionalism and responsiveness to foster long-term relationships. 6. Sales Process & Order Closure Take complete ownership of the sales process from initial contact to closing the deal. Prepare and present proposals, quotations, and negotiation pitches that align with client budgets and expectations. Address objections effectively, manage terms of engagement, and ensure smooth transition post-order confirmation. 7. Post-Sales Support & Customer Delight Monitor post-sale engagement to ensure customer satisfaction and retention. Resolve issues proactively, collect feedback, and facilitate after-sales service if required. Create opportunities for upselling and referrals by building trust and delivering value. Desired Skills and Competencies: Strong understanding of digital marketing tools (e.g., Google Ads, Meta Ads, CRM tools, email automation platforms). Excellent verbal and written communication skills. Strong interpersonal skills with the ability to build rapport and trust quickly. Creative thinking and strategic planning capabilities. Effective presentation and negotiation skills. Strong organizational skills and ability to multitask in a fast-paced environment. Proficiency in MS Office Suite (Word, Excel, PowerPoint); familiarity with design tools is a plus. Required Qualifications: Qualification : Bachelor Degree in Civil/Architecture; MBA is an added advantage Experience : 6-8 years (Associate/Sr. Associate) A proactive interest in marketing and sales with hands-on internship/project experience in relevant fields. Familiarity with client-facing roles and a willingness to take ownership of end-to-end sales responsibilities. Growth Opportunities: This role offers ample opportunities for career advancement. High performers can look forward to roles in brand management, regional sales leadership, or digital marketing specialization, depending on interests and strengths.