Sales Manager – B2B SaaS (4–5 Yrs Exp)

About Firmway:

Firmway

Role Overview:

Sales Manager

Key Responsibilities:

• Consultative Sales Approach:

  Understand

  client pain points

  through deep discovery conversations and offer Firmway solutions as strategic enablers rather than just products.

• Client Engagement:

  Build trusted advisor relationships with finance decision-makers including

  CFOs, Controllers, and Audit Partners.

• Sales Cycle Ownership:

  Manage the entire sales process from

  lead generation and qualification to demo, negotiation, and closure.

• Relationship Management:

  Ensure continuous engagement

  post-sale to foster retention, upselling, and referrals.

• Strategic Targeting:

  Prioritize key accounts and industries, leveraging insights to craft customized pitches.

• Collaboration:

  Work closely with the marketing, product, and customer success teams to align on messaging and client feedback.

• Pipeline Management:

  Maintain an accurate CRM with all interactions, opportunities, and progress.

• Domain Education:

  Understand and explain how our solutions impact audit accuracy, statutory compliance, and finance team efficiency, addressing core business risks and cost-saving potential.

• Client Enablement:

  Guide stakeholders through the implementation journey, addressing concerns around data privacy, ERP integration, and internal change management.

• Influence Buying Committees:

  Navigate multi-level approvals

  by building internal champions and proactively engaging influencers such as CFOs or departmental heads.

• Presales Team:

  Collaborate closely with the

  presales team to deliver product demonstrations

  , resolve all technical queries from the client, and

  drive the engagement to closure.

Ideal Candidate Profile:

• Proven experience in

  consultative B2B software sales

  , ideally selling to finance departments or within

  SaaS/FinTech domains.

• Strong interpersonal skills with a passion for building long-term relationships.
• Excellent communication and presentation skills to engage confidently at the

  CXO level.

• Capability to deeply understand client processes, objections, and tailor solutions accordingly.
• Self-starter with a proactive attitude and a track record of exceeding targets.
• Familiarity with CRM tools and reporting.

Qualifications:

• Bachelor’s degree in Business, Finance, or related field.

• 4 to 5 years of experience in

  B2B software or enterprise SaaS solution sales.

• Experience in a startup or high-growth environment is a plus.
• Understanding of finance and accounting processes is a strong advantage.