Performance Marketing Manager

Job Description

Location: Mohali (On-site) Department: Marketing & Communications Employment Type: Full-Time, Permanent Experience: 8+ Years Company Overview At XtecGlobal, we deliver transformative digital solutions through innovative web development, performance marketing, and business automation. As we scale our presence across industries, we are looking for a highly motivated and creative Social Media Manager to join our marketing team and take full ownership of our digital voice across platforms. Position Summary The Performance Marketing Manager will be responsible for developing and executing paid acquisition strategies across Google Ads, Meta (Facebook/Instagram), and additional digital platforms. This is a critical, hands-on role that combines strategic oversight with tactical execution, focusing on campaign scaling, cost efficiency, and revenue growth. If you have a proven track record managing large budgets, scaling campaigns profitably, and thrive in a data-driven, fast-paced environment—this role is for you. Key Responsibilities Campaign Strategy & Execution Own the strategy, setup, and optimization of performance marketing campaigns on Google (Search, Shopping, Performance Max) and Meta (Facebook/Instagram) or other platforms such as Tiktok. Define audience segmentation, bidding strategies, and campaign structures for full-funnel performance. Budget & Performance Optimization Monitor CAC, ROAS, and revenue contribution to ensure efficiency and profitability. Reallocate budgets in real-time based on performance signals. Creative & Landing Page Collaboration Work with internal and external creative teams to build and test high-performing ads (static, video, carousels, reels). Collaborate on landing page testing and CRO to improve conversion rates. Reporting & Analytics Build detailed weekly/monthly reports using Google Analytics (GA4), Meta Business Suite, and Looker Studio. Analyze campaign metrics and provide actionable insights to the leadership team. Growth & Innovation Continuously test new platforms, audiences, formats, and bidding methods. Stay updated with platform algorithm changes and apply best practices. Candidate Profile Required Qualifications 8+ years of experience in performance marketing. Proven success managing large-scale campaigns. Strong hands-on experience with: Google Ads (Search, Shopping, Display, Performance Max) Meta Ads Manager (Facebook & Instagram prospecting, retargeting, Advantage+) Google Analytics (GA4), UTM tracking, Looker Studio Strong Excel/Sheets skills and comfort with data modeling and attribution. Soft Skills Strategic thinker with a growth mindset. Independent and self-motivated; can own results end-to-end. Strong communication skills and the ability to work across functions. Preferred Qualifications Experience with tools like Triple Whale, Hotjar, SEMrush, SimilarWeb. Exposure to CRO, influencer/affiliate collaboration, or programmatic display is a plus How to Apply Interested candidates can send their updated resume and optionally, a portfolio of past experience or performance reports to: hr@xtecglobal.com Subject Line: Application – Performance Marketing Manager – [Your Full Name]