Marketing Head

The Opportunity: Lead Autobit's Marketing into the Future

We're seeking a data-driven, results-oriented, and creatively agile Marketing Manager to own and execute our marketing strategy. This isn't just about traditional campaigns; it's about leveraging the latest trends in AI-powered marketing, community building, content personalization, and full-funnel attribution to drive brand awareness, generate qualified leads, and accelerate customer acquisition for our SaaS solutions. You'll be a key player in shaping Autobit's voice and market position.

What You'll Do (Key Responsibilities):

• Develop & Execute Modern Marketing Strategies:
• Design and implement comprehensive, multi-channel marketing strategies aligned with Autobit's business objectives, focusing on measurable ROI.
• Champion a data-first approach, utilizing analytics to inform decisions, optimize campaigns, and demonstrate marketing's contribution to revenue.
• Integrate Account-Based Marketing (ABM) principles for targeted B2B outreach where applicable.
• Content & Storytelling Authority:
• Oversee the creation and distribution of compelling, high-quality, SEO-optimized content (blog posts, whitepapers, case studies, webinars, video scripts, social media updates) that resonates with our target audience and positions Autobit as a thought leader.
• Develop personalized content journeys that nurture leads through the funnel.
• Explore and implement AI tools for content ideation, creation assistance, and optimization.
• Digital & Performance Marketing Excellence:
• Manage and optimize all digital marketing channels: SEO/SEM, email marketing, social media (organic & paid), content syndication, and paid advertising (PPC, social ads).
• Implement and manage marketing automation workflows (e.g., HubSpot, Marketo, Pardot) for lead nurturing, scoring, and segmentation.
• Continuously A/B test and optimize campaigns for improved conversion rates (CRO).
• Brand & Community Evangelism:
• Champion and evolve the Autobit brand voice, ensuring consistency across all touchpoints.
• Develop and nurture an engaged online community around Autobit, fostering brand advocacy and gathering valuable customer insights.
• Explore influencer collaborations and partnerships with relevant industry voices.
• Data, Analytics & Reporting:
• Define, track, and report on key marketing KPIs (MQLs, SQLs, CAC, LTV, conversion rates, pipeline contribution).
• Utilize analytics tools (e.g., Google Analytics, Mixpanel, CRM dashboards) to provide actionable insights and drive continuous improvement.
• Present performance reports to leadership, highlighting successes, learnings, and future recommendations.
• MarTech Stack Management & Innovation:
• Evaluate, implement, and manage marketing technologies to enhance efficiency and effectiveness.
• Stay ahead of emerging marketing trends, tools (especially AI-driven), and best practices, recommending and piloting new approaches.
• Cross-Functional Collaboration:
• Work closely with Sales to ensure strong MQL-to-SQL conversion, align messaging, and support sales enablement.
• Collaborate with Product teams on go-to-market strategies, product launches, and feature announcements.
• Partner with Customer Success to leverage customer stories and identify opportunities for advocacy.

Who You Are (Qualifications & Skills):

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of progressive experience in B2B SaaS marketing, with a proven track record of developing and executing successful marketing strategies that drive measurable growth.
• Deep understanding of modern marketing principles: content marketing, SEO/SEM, social media marketing, email marketing, marketing automation, ABM, and performance analytics.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Proficiency with analytics tools (e.g., Google Analytics, Google Tag Manager, social media analytics).
• Excellent written and verbal communication skills, with a talent for crafting compelling narratives and clear, concise messaging.
• Strong analytical and problem-solving skills; a data-driven decision-maker with a growth mindset.
• Ability to thrive in a fast-paced, agile environment and manage multiple projects simultaneously.
• Creative, curious, and passionate about staying on the cutting edge of marketing innovation.

Bonus Points If You Have:

• Experience with AI-powered marketing tools and techniques.
• Experience building and managing online communities.
• Video marketing and production skills.
• Familiarity with Fintech products.
• Relevant certifications (e.g., Google Ads, HubSpot, Google Analytics).

Why Join Autobit?

• Be a pivotal part of a growing, innovative software company.
• Opportunity to make a significant impact and shape the future of our marketing.
• Collaborative, supportive, and forward-thinking work environment.
• Competitive salary, benefits package, and opportunities for professional development.

Ready to Drive the Future of Marketing at Autobit?

If you're a visionary marketer passionate about leveraging new trends to drive growth in the SaaS space, we'd love to hear from you! Please submit your resume and a cover letter detailing your relevant experience, your vision for modern marketing, and why you're the perfect fit for Autobit.

Job Type: Full-time

Pay: Up to ₹1,400,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Overtime pay
• Performance bonus
• Shift allowance

Work Location: In person