Marketing Associate

We’re Hiring: Marketing Associate – Website, SEO & Growth

📍 Location: Andheri, Mumbai (On-site)

🧒 Brand: Nap Chief – Premium Kidswear

Are you obsessed with SEO, website UX, and all things digital growth? Do you want to work at a fast-growing D2C brand where your ideas actually come to life?

At Nap Chief, we’re on a mission to make kidswear fun, functional, and unforgettable. And we’re looking for a Marketing Associate who can help us level up our online experience.

Role Overview

As a Marketing Associate, you will be responsible for driving traffic, improving website performance, and optimising our organic and on-site strategy. You’ll play a key role in enhancing discoverability, managing content, and improving the customer journey on our D2C platform.

Key Responsibilities

Website & On-Site Optimization

• Manage day-to-day updates on the Shopify website including banners, product uploads, collections, and landing pages
• Work closely with design and content teams to keep the website fresh and aligned with campaigns
• Monitor website performance (load time, mobile usability, conversions) and flag issues

SEO & Organic Growth

• Conduct keyword research and competitor analysis to inform content and product page optimisation
• Optimize metadata, alt-tags, URLs, and internal linking structure
• Coordinate blog content and SEO-friendly page creation with writers/designers
• Track and report weekly SEO performance using tools like Google Search Console, SEMrush, Ahrefs, or Ubersuggest

Performance & Analytics

• Monitor key metrics: traffic, bounce rate, time on site, and conversions
• Use Google Analytics/GA4 and Hotjar to understand user behavior
• Work with performance marketing teams to support landing page A/B testing and CRO improvements

Product & Catalog Management

• Ensure all SKUs are listed correctly with complete information (titles, descriptions, tags, filters)
• Update product categories, navigation, and filters to improve discoverability
• Assist in launching new product collections in sync with campaigns

Collaboration & Innovation

• Coordinate with design, tech, and marketing teams to execute monthly campaigns
• Stay updated with D2C, SEO, and ecommerce trends
• Suggest creative ways to improve engagement, conversions, and discoverability
  

Requirements

• 1–3 years experience in a marketing, SEO, or ecommerce role (Shopify preferred)
• Solid understanding of SEO tools (Google Search Console, SEMrush, Ahrefs, etc.)
• Familiarity with Shopify CMS and basic HTML/CSS is a plus
• Strong Excel/Google Sheets and reporting skills
• A keen eye for detail and user experience
• Ability to work in a fast-paced, high-growth startup environment

Bonus Skills

• Basic Canva/Figma skills for editing creatives
• Experience with email marketing tools like Klaviyo
• Exposure to paid ads or growth marketing is a plus

Why Join Nap Chief

• Direct exposure to the founders and end-to-end brand operations.
• Learn how real growth happens — not just theory, but actual execution.
• Flexible, fast-paced environment where your work matters from Day 1.
• Build a career in D2C by learning across marketing, operations, and business functions.

careers@napchief.com

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