About Lowe’s
Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India.
About The Team
The Lowe’s Loyalty marketing Insights team delivers valuable insights to our Marketing partners. The team delivers quality analysis and reports that show the deep understanding of each of the campaign performance and of our customer behavior, helping Lowe’s win with its most strategic customer groups.
Job Summary
The Manager Customer Loyalty and Marketing Intelligence , is responsible for turning deep customer analytics into highly personalized customer experiences for the Lowe’s loyalty programs and personalization efforts. This individual will own interpreting customer data and transforming it into customer strategies as well as setting objectives and key results for these strategies. The Manager will also work to create and guide the Competitive Intelligence program within Marketing, assessing various components of the competitive landscape (competitive marketing strategies, competitive marketing activities, the dynamic marketing environment trends (channel spend, costs, emerging channels, etc.) and bring together stories that enable a broad understanding of the marketplace for which Lowe’s Marketing can react to in order to deliver more successfully. They will possess analytical problem-solving, ability to synthesize multiple data points, will demonstrate the ability wrap multiple data points into a cohesive story and strategy.
Roles & Responsibilities
- Look across various customer groups and determine which groups should be a priority to reach based on size of prize and desired business outcome (e.g. drive trips, basket, margin).
- Based on customer profiles for these priority segments, recommend what to say to these key segments to drive the desired business outcome
- Own the development of the full business case for audience campaigns, including the financial metrics and OKRs.
- Proactively mine large customer datasets looking for new opportunities to increase engagement.
- Creating an analytics culture that inspires a test and learn environment
- Create new ways of visualizing and reporting our customer data sets to drive clarity on who is our customer and how to win with key segments
- Communicate program performance at many levels (campaign/pillar) that drive action.
- Partner with Technology teams to create models, tools and dashboards
- Recommend new methods for analysis and needed data visualization enhancements within the newly
created measurement and customer dashboards
- Analyze competitor’s competitive Marketing approaches including brand strategies, media strategies, customer strategies, etc., synthesizing into comprehensive stories. Taking these stories and turning them into Lowe’s marketing strategy recommendations.
- Independently determine analysis plan, delivering the analysis, and when needed working with DACI to determine more advanced analytical mechanisms.
- Identify new data sources that are needed to best understand the competitive Marketing landscape and create use case and recommendations for new data source investment
Years Of Experience
- 8-12 years of experience in data driven marketing team.
- Advance level understanding of CRM, Customer Journey workflows and Programmatic / Cyclical campaigning to drive incremental ROI campaigns
Education Qualification & Certifications (optional)
Required Minimum Qualifications
- Bachelors or Master's Degree in Finance, Accounting, Business, Economics, or a highly analytical field (e.g., Engineering, Math, and Computer Science)
Skill Set Required
Primary Skills (must have)
- Experience in Analytics positions (Loyalty, Personalization, Customer analytics preferred) with
- Experience in using predictive analytics and similar concepts
- Proficient in BI and analytics tools like Power BI, Tableau, SQL, R, Python
- Ability to work with large amounts of data and summarize at an executive level
- Strong communication skills with the ability to tailor content to different levels across the organization; using data to highlight a problem, an opportunity, or summarize performance
- Finance & Strategy driven - experience in a finance related role, preferably within the marketing or loyalty arena and understand the different cogs that make a business run to create airtight business cases across loyalty programs and initiatives
- Self-starter with the ability to work with minimal direction and forge strong working relationships in a highly cross-functional environment to drive results
- Strong statistical skills, the ability to measure isolated tests or incremental studies
Secondary Skills (desired)
- Experience in retail loyalty, retention, or CRM
- Strong skills in SQL and working knowledge of databases including Teradata, Hadoop
- Knowledge of machine learning and advanced analytics using tools including R and Python
- Experience in omni channel retail
- Prior background in personalization and CRM analytics
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
