Influencer Marketing Manager

Job Description

Role Overview: We are seeking a dynamic and detail-oriented Influencer Marketing Manager to lead the development and execution of influencer marketing strategies across multiple platforms. This role requires a strong understanding of media activation, campaign budgeting, and cross-functional collaboration. The ideal candidate will have 4–5 years of experience in influencer marketing, with a proven track record of managing high-impact campaigns, partnerships, and budget allocations. You will work closely with internal teams and external partners to ensure campaign excellence, performance optimization, and seamless integration across TV, OTT, and digital platforms. Job Title: Influencer Marketing Manager Location: Gurgaon Experience: 4–5 years Industry: Media & Entertainment / Digital Marketing / Advertising Agency Responsibilities: • Influencer Strategy & Campaign Execution : Develop and implement comprehensive influencer marketing strategies aligned with brand objectives. Oversee end-to-end campaign execution, including influencer identification, onboarding, budgeting, content creation, and performance analysis. • Media Activation & Cross-Platform Integration : Plan and execute media activations across various platforms, including TV, OTT, and digital channels. Collaborate with media agencies and production teams to ensure budget adherence and seamless integration of influencer content. • Partnership & Budget Management : Cultivate and maintain strong relationships with influencers, talent agencies, media partners, and OTT platforms. Negotiate contracts, manage collaboration terms, and oversee campaign budgeting to maximize ROI and cost-effectiveness. • Performance Analysis & Reporting : Monitor campaign performance using key metrics such as engagement rates, reach, and ROI. Prepare detailed reports, manage financial reconciliations, and provide actionable insights for future optimization. • Team Collaboration & Stakeholder Management : Work closely with internal teams, including creative, social media, and PR, to ensure cohesive campaign execution and budget alignment. Liaise with external partners and stakeholders to align deliverables, timelines, and cost controls. Requirements: • Education : Bachelor’s degree in Marketing, Communications, Media Studies, or a related field. • Experience : 4–5 years in influencer marketing, with a strong background in media activation, budgeting, and cross-platform partnerships. • Technical Skills : Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with influencer marketing platforms and analytics tools. • Communication & Negotiation : Excellent verbal and written communication skills with demonstrated ability to negotiate contracts and manage high-value relationships effectively. • Analytical & Budgeting Mindset : Strong analytical skills to assess campaign performance, manage budgets efficiently, and derive actionable insights. • Project Management : Exceptional organizational and multitasking abilities to manage multiple campaigns and budget allocations simultaneously. Show more Show less