Head of Sales and Business Development

Sales Head – B2B Marketing Solutions

Location: Noida, On-site.

Type: Full-Time

Experience: 10+ Years in B2B Sales & Marketing

About EMPOR

EMPOR is a leading B2B growth agency specializing in demand generation, audience acquisition, event marketing, and lead generation services for global enterprises. Our expertise spans End-to-End digital marketing, CXO roundtables, webinars, executive networking events, and high-impact lead generation campaigns.

We work with industry leaders like AWS, Salesforce et al., helping them achieve measurable results through strategic marketing programs. As we expand, we seek a Sales Head to lead business growth by selling B2B marketing solutions, events as a service, and lead generation services to IT and enterprise companies.

This role requires a strategic thinker with strong industry connections, deep B2B marketing acumen, and a go-getter attitude to close high-value marketing and event deals.

Key Responsibilities

1. Strategic Sales & Business Development

• Develop and execute a sales strategy for B2B marketing solutions, event marketing services, and lead generation campaigns.
• Create customized marketing and event solutions that align with client objectives for brand awareness, demand generation, and sales pipeline acceleration.
• Build a strong sales pipeline with key B2B decision-makers, IT companies, and enterprise marketing heads.

2. Selling Events as a Service to B2B & IT Companies

• Position EMPOR’s event marketing solutions (CXO roundtables, executive summits, networking events, and virtual events) as strategic engagement tools for IT and B2B enterprises.
• Consult with clients on their event objectives, crafting custom event marketing strategies that drive audience acquisition and lead conversion.
• Sell end-to-end event execution services, from concept to audience curation, content, logistics, and post-event engagement.
• Ensure high attendance and ROI for client events through effective marketing and outreach strategies.

3. Selling Lead Generation Services to B2B Enterprises

• Sell lead generation campaigns and demand generation solutions that help IT and B2B companies drive high-quality leads.
• Identify client pain points and provide tailored lead acquisition strategies, ensuring strong pipeline growth and measurable conversions.
• Work closely with internal teams to develop data-driven lead generation strategies using digital marketing, email outreach, and targeted campaigns.
• Ensure lead quality and conversion-focused approaches that maximize ROI for clients.

4. Client Acquisition & Relationship Management

• Identify, engage, and close deals with CMOs, Marketing Heads, and decision-makers across industries such as technology, finance, and SaaS.
• Build and nurture long-term client relationships, ensuring repeat business and cross-selling opportunities across marketing, events, and lead generation.

5. Marketing Innovation & Solution Development

• Conceptualize innovative marketing, event, and lead generation solutionstailored to different industries and client goals.
• Collaborate with the content and digital teams to develop high-value demand generation campaigns and event marketing strategies.

6. Sales Pitches & High-Impact Presentations

• Develop and present persuasive proposals showcasing EMPOR’s expertise in event marketing, lead generation, and audience acquisition.
• Utilize exceptional PowerPoint and storytelling skills to craft compelling sales presentations for high-value prospects.
• Customize sales pitches for B2B marketing campaigns, digital lead generation, and event solutions.

7. Market Expansion & Industry Engagement

• Conduct market research to identify trends and proactively seize new business opportunities in B2B marketing, lead generation, and event marketing.
• Represent EMPOR at industry conferences, networking events, and marketing summits to enhance brand visibility and generate leads.

8. Extensive Travel & Client Engagement

• Travel extensively for client meetings, sales presentations, and event marketing discussions.
• Engage in face-to-face relationship building with senior marketing leaders to establish credibility and trust.

Key Result Areas (KRAs)

• Revenue Growth: Meet and exceed sales targets for B2B marketing solutions, event marketing, and lead generation services.
• New Client Acquisition: Secure high-value marketing, event, and lead generation contracts from B2B and IT enterprises.
• Event Marketing Sales: Drive revenue growth through CXO roundtables, leadership events, and enterprise summits.
• Lead Generation Sales: Increase adoption of lead generation services among B2B clients, driving pipeline acceleration for enterprises.
• Audience Acquisition: Ensure strong pipeline of Audience gen campaigns and attendance growth and engagement for client events.
• Client Retention & Upselling: Drive repeat business across EMPOR’s B2B marketing, event marketing, and lead generation services.

Key Performance Indicators (KPIs)

• Sales Target Achievement: Meet or exceed quarterly revenue goals across marketing, event services, and lead generation.
• Lead Generation Sales Revenue: Increase lead gen-driven revenue by 50% year-over-year through strategic sales efforts.
• Event Sales Revenue: Increase event-driven revenue by 70% year-over-year through high-value deals.
• Lead Conversion Rate: Achieve 30%+ conversion from leads to closed deals.
• Client Retention: Maintain a 90%+ client satisfaction score, ensuring repeat business.
• Presentation & Pitch Success Rate: Secure positive client feedback on 90%+ of sales pitches.

Ideal Candidate Profile

Skills & Expertise:

• Proven track record in selling B2B marketing solutions, event marketing services, and lead generation campaigns to IT and enterprise clients (Minimum of 10 years in B2B sales and marketing).
• Strong network of CMOs, Marketing Heads, and Enterprise Decision-Makers in B2B and IT sectors.
• Expertise in high-touch, engagement-driven event marketing for demand generation and brand building.
• Exceptional PowerPoint and storytelling skills to craft high-quality, persuasive sales presentations.
• Experience in negotiating sponsorship deals and strategic event partnerships.
• Willingness to travel extensively to pitch solutions and engage with clients as well as for client events.

Qualities:

• Go-Getter Attitude: Relentless drive to generate new business and grow EMPOR’s B2B marketing, event marketing, and lead generation services.
• Strategic Thinker: Ability to position event marketing and lead generation as high-value sales & branding strategies.
• Creative & Marketing-Savvy: Ability to ideate and pitch unique, innovative event and demand generation solutions for B2B and IT enterprises.
• Strong Communicator: Confident in high-stakes negotiations with C-level executives.
• Self-Starter: Comfortable working independently, managing multiple deals, and owning revenue targets.

What We Offer

• High-Impact Role: Directly contribute to EMPOR’s growth in B2B marketing, event solutions, and lead generation services.
• Opportunity to Sell Premium Marketing & Event Services: Work with top global brands on exclusive, high-end business marketing solutions.
• Networking & Travel Opportunities: Direct engagement with leading B2B marketing decision-makers.
• Performance-Based Incentives: Competitive salary with lucrative commissions on event and lead generation sales.
• Collaborative & Innovative Culture: Work with a team that values creativity, execution, and results.

If you are a dynamic sales leader passionate about B2B marketing, selling events as a service, and lead generation, we want you on our team!