Head of Marketing

Job Title: Head of Marketing

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Experience:

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Job Overview:

We are looking for a dynamic and experienced Head of Marketing to lead the marketing strategy and execution for AI Sante. The ideal candidate will be a creative thinker, data-driven strategist, and strong leader with a proven track record in scaling product-based brands, preferably in HealthTech or SaaS. 

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to position AI Sante as a market leader in AI-driven healthcare solutions.

• Proven Experience in Performance Marketing.

• They must have a strong track record of driving measurable results through paid campaigns across platforms like Google Ads, Meta, and others.

• Should be well-versed in complete SEO practices, including on-page, off-page, meta tags, keyword strategy, and technical SEO, along with proficiency in tools like Google Analytics, Search Console, and related platforms.

• Must have practical experience in affiliate marketing, and a solid understanding of brand building and strategic execution on social media platforms to enhance digital presence and engagement.

• Drive product marketing efforts including go-to-market strategy, competitive analysis, messaging, and positioning.

• Oversee digital marketing, brand development, PR, content, events, and lead generation initiatives.

• Collaborate with product, sales, and customer success teams to align marketing strategies with business goals.

• Analyze market trends, customer needs, and the competitive landscape to adjust strategies as needed.

• Manage and mentor a growing marketing team; foster a high-performance, innovative culture.

• Own marketing KPIs including brand awareness, customer acquisition, engagement, and ROI.

• Lead demand generation through SEO/SEM, email marketing, content marketing, paid campaigns, and webinars.

• Establish strong brand presence across online and offline channels. 

Requirements:

• 5+ years of marketing experience, with at least 3 years in a leadership role in a product based or HealthTech/SaaS company.

• Proven success in launching and scaling B2B or B2C tech products.

• Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, SEMrush).

• Exceptional communication and storytelling skills.

• Hands-on experience with CRM systems, lead nurturing, and funnel management.

• Strategic thinker with an execution-oriented mindset.

• MBA in Marketing or related field is preferred.