Head of Marketing

We are looking for an experienced and visionary Head of Marketing to lead our global marketing initiatives. This role requires a seasoned marketing leader with a deep understanding of the IT and SaaS sectors, who can drive demand generation, brand positioning, and digital marketing to accelerate business growth.

Key Responsibilities:

Marketing Strategy & Leadership

• Define and lead the global marketing strategy aligned with business goals and revenue targets.
• Position Lepton Software as a thought leader in geospatial and location intelligence domains.

Brand Management & Positioning

• Build and manage the company’s brand identity, voice, and value proposition across all channels.
• Ensure brand consistency in communications, campaigns, and customer touchpoints.
• Manage public relations, media engagement, and corporate communications.

Digital Marketing & Lead Generation

• Develop and implement demand generation strategies to drive qualified B2B leads.
• Optimize multi-channel marketing campaigns (email, SEO/SEM, social, webinars) in alignment with sales goals.
• Generate high-quality leads and nurture them through the sales funnel in collaboration with the sales team.

Product & Content Marketing

• Lead content strategy for whitepapers, blogs, case studies, videos, presentations, and thought leadership content.
• Work closely with product and sales teams to translate complex technical offerings into compelling narratives.
• Ensure SEO-optimized and persona-driven content across platforms.

Event Management

• Plan and manage participation in industry events, webinars, partner programs and customer conferences.
• Drive event marketing strategies including pre-event promotion, on-ground branding, and post-event follow-up.

Team Development & Management

• Build, lead, and mentor a high-performing marketing team.
• Establish KPIs and performance metrics to ensure accountability and continuous improvement.

Market Intelligence

• o Analyze market trends, customer insights, and competitive landscape to inform strategy.
• o Identify new market segments and growth opportunities.

Analytics & ROI:

• Track KPIs, optimize campaign performance, and report marketing ROI to leadership

Qualifications and Skills:

• Bachelor’s or Master’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years of progressive experience in B2B marketing, preferably in IT/Software/Technology domains.
• Proven track record of driving growth through modern marketing strategies.
• Strong leadership, team-building, and project management skills.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Data-driven decision maker with a strategic and creative mindset.