About Optimite
Optimite is the Email Ops-as-a-Service partner for high-growth eCommerce brands and agencies. We fully manage email strategy, copy, design, development, QA, and reporting so our clients can step out of the inbox and scale faster.Trusted by 500+ teams globally, we deliver conversion-focused email systems, designed in Figma and executed in 48 hours or less.
Team
With a mission to become the World’s No. 1 Email Marketing Agency, we’re scaling fast. Founders Nishant and Sushant Yadav launched Optimite in 2019 and have since partnered with some of the largest Shopify brands and digital agencies across the US and Europe.
About The Role
As an Email Strategist, you’ll be the retention brain behind our client success. You’ll own the strategy and planning of email marketing efforts across multiple D2C brands — designing lifecycle journeys, campaign calendars, segmentation playbooks, and reporting structures.You won’t write copy or design emails. You’ll build strategy systems that enable the team to execute smarter, faster, and more effectively.
What will you do?
As the Email Strategist, you’ll focus on Retention Strategy Development (50%), Client Lifecycle Planning (30%), and Performance Improvement (20%).
Retention Strategy Development (50%)
- Audit client Klaviyo accounts (flows, segments, triggers, and exclusions)
- Create scalable flow strategies (Welcome, Cart Abandon, Browse Abandon, Post-Purchase, Winback)
- Build lifecycle frameworks, segmentation logic, and customer journey maps
- Set up briefs and SOPs to enable copy/design/dev teams to execute
Metrics You’ll Own:
Strategy Coverage: % of clients with complete flow and lifecycle strategiesExecution Readiness: Brief quality score from execution teamsStrategy Implementation Rate: % of recommendations implemented
Client Lifecycle Planning (30%)
- Understand brand positioning, product journey, and LTV drivers
- Map retention goals into Klaviyo strategies for different product types
- Plan campaign calendar guidelines aligned to the customer lifecycle
- Run workshops and strategy syncs with internal teams
Metrics You’ll Own:
Lifecycle Mapping Completion: # of accounts with full journey mappedStrategic Fit Score: Internal review of how strategies match brand goalsCampaign Alignment: % of campaigns following lifecycle strategy
Performance Improvement (20%)
- Analyze flow and campaign data for patterns (drop-offs, CTRs, CVRs, unsub rates)
- Use insights to iterate strategies and share monthly impact reports
- Recommend A/B tests, flow restructures, and new journey ideas
Metrics You’ll Own:
Retention Lift: % improvement in email-attributed revenueCampaign Engagement: Open/click/conversion rates across accountsTest Velocity: # of new experiments or variations tried monthly
Must Have
- 2–4 years experience in email marketing or lifecycle strategy (ideally ecommerce/D2C)
- Solid experience with Klaviyo – flows, segmentation, exclusions, and deliverability
- Ability to translate brand journeys into automated email flows
- Strong grasp of email metrics (LTV, CTR, RPR, UTR, Open Rate, etc.)
- Experience briefing execution teams (copy, design, dev)
Good to Have
- Background in agencies or multi-brand environments
- Experience building retention strategy libraries, SOPs, or frameworks
- Familiarity with tools like Figma, ClickUp, Notion, and Loom
- Knowledge of SMS, WhatsApp, or other retention channels
What would success look like for you?
- You help clients grow 25–30% of their revenue through email
- You reduce iterations and delays by giving teams clear briefs
- You build frameworks others can use, not just custom one-offs
- You raise the strategic bar for every brand you touch
Culture Fitment
- You’re analytical but also creative
- You thrive in systems and frameworks
- You value feedback, iteration, and results
- You think beyond “campaigns” - you think in customer journeys
Why Join Optimite?
- Remote Flexibility: Work from anywhere in the world.
- Competitive Compensation & Benefits: Market-aligned salary, paid time off, leave encashment, and rewards.
- Growth Opportunities: Access to ongoing learning and career advancement.
- Purposeful Impact: Play a key role in scaling the world’s fastest-growing e-commerce brands.
- Inclusive Culture: Thrive in a diverse, supportive, and innovative environment.
- Annual Leave Encashment
- Annual Offsite
How To Apply
Please submit your resume through applying on the website.
Optimite is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
