Posted:1 month ago|
Platform:
On-site
Full Time
Monitor, analyze, and report on performance metrics across digital marketing channels including website, email, social media, SEO/SEM, and paid advertising. Work closely with the marketing team to track KPIs, identify trends, and provide actionable recommendations. Manage Google Analytics, Google Tag Manager, and other tracking tools to ensure accurate data collection. Develop dashboards and automated reports for internal stakeholders. Conduct competitor analysis and market research to identify opportunities for growth. Support A/B testing initiatives and conversion rate optimization strategies. Collaborate with content, design, and development teams to improve the user journey and campaign effectiveness. Assist in budget tracking, forecasting, and reporting on ad spend performance. Track, measure, and report the performance of digital marketing campaigns, including paid advertising, SEO, social media, email marketing, and website traffic. Analyze user behavior, customer journeys, and conversion funnels to identify trends and opportunities. Develop, manage, and maintain dashboards and regular reports to provide clear insights to the marketing and leadership teams. Collaborate with digital, creative, and content teams to provide data-backed recommendations for campaign optimization. Monitor key performance indicators (KPIs) and ROI metrics for all digital initiatives. Conduct competitor analysis and market research to benchmark performance and identify opportunities. Use tools like Google Analytics, Google Ads, Facebook Ads Manager, and other platforms for data collection and performance tracking. Qualifications : 1. Should have good computer technical skills like MS Excel, PowerPoint etc. 2. Should be excellent in Google Sheets and data tools. 3. Knowledge of performance marketing, SEO, and social media management 4. Good communication skills 5. 8 – 10 yrs. of Experience with minimum exp. of 5 years in digital marketing. Show more Show less
NSL Infratech
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