Content Manager

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us

We’re looking for a seasoned Senior Content Strategist to join our high-performing Demand Generation team. In this role, you’ll lead the development of strategic, full-funnel content that fuels pipeline growth across global campaigns, lifecycle programs, digital ads, and field events. You’ll be the go-to expert for shaping narratives, writing compelling assets, and optimizing performance across multiple channels—from LinkedIn ads to nurture emails to keynote decks.

This role sits at the intersection of content strategy and execution, ideal for someone who combines strong storytelling chops with a deep understanding of marketing goals, buyer journeys, and campaign planning.

Roles & Responsibilities

1. Campaign Content Strategy & Execution:

• Lead content development for integrated campaigns across the entire funnel, including e-books, guides, landing pages, nurture emails, and paid ad copy.
  

• Ensure all messaging aligns with campaign goals, target personas, and sales enablement plays.
  

2. Event Content Leadership:

• Own the end-to-end content creation for key virtual and in-person events, including abstracts, speaker decks, landing pages, booth messaging, and post-event nurture sequences.
  

• Collaborate closely with field and partner marketing teams to tailor content for each event format and audience.
  

3. Digital & Email Marketing Support:

• Write engaging, conversion-optimized copy for email marketing campaigns, LinkedIn ads, and conversational ad formats.
  

• Partner with the digital and lifecycle marketing teams to ensure messaging alignment and a seamless user journey across paid and owned channels.
  

4. Cross-Functional Collaboration:

• Serve as the dedicated content lead within campaign "pods," working closely with Product Marketing, Campaigns, Digital, Brand, Partner, and Field Marketing teams.
  

• Translate high-level campaign strategy into compelling narratives that resonate deeply with our target audience.
  

Qualifications

• 10-12 years

• Proven ability to craft high-impact content across a wide variety of formats, including long-form (e-books, whitepapers), short-form (ad copy, social), email, and presentation decks.
  

• Demonstrable experience partnering directly with campaign, digital, and field marketing teams to drive measurable business impact (e.g., MQLs, pipeline, conversions).
  

• A strong portfolio that showcases your writing skills and strategic thinking across different channels and content types.
  

• Ability to expertly manage multiple projects and competing priorities simultaneously without sacrificing quality.
  

Skills Inventory

Content & Campaign Strategy:

• Full-Funnel Content Planning:

• Persona-Based Messaging:

• Performance Analysis:

• Storytelling:

Writing & Execution:

• Conversion Copywriting:

• Long-Form Content:

• Editing & Proofreading:

Marketing & Technical Acumen:

• B2B Marketing:

• Marketing Automation & CRM:

• SEO Principles:

Collaboration & Project Management:

• Stakeholder Management:

• Project Management:

• Communication:

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.