Content Manager

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us

About the Role

We’re looking for a seasoned Senior Content Strategist to join our high-performing Demand Generation team. In this role, you’ll lead the development of strategic, full-funnel content that fuels pipeline growth across global campaigns, lifecycle programs, digital ads, and field events. You’ll be the go-to expert for shaping narratives, writing compelling assets, and optimizing performance across multiple channels, right from LinkedIn ads to nurture emails to keynote decks.

This role sits at the intersection of content strategy and execution, ideal for someone who combines strong storytelling chops with a deep understanding of marketing goals, buyer journeys, and campaign planning.

Key Responsibilities

• Campaign Content Strategy & Execution
  Lead content development for integrated campaigns across the funnel—ebooks, guides, landing pages, nurture emails, and paid ads. Ensure messaging aligns with campaign goals, personas, and sales plays.

• Event Content Leadership
  Own content creation for key events and webinars including abstracts, speaker decks, landing pages, booth messaging, and follow-up nurtures. Collaborate closely with field and partner marketing teams to tailor content for each event format and audience.

• Digital & Email Marketing Support
  Write engaging, conversion-optimized content for email campaigns, LinkedIn ads, and conversational ads. Partner with the digital and lifecycle teams to ensure alignment across paid and owned channels.

• Cross-Functional Collaboration
  Serve as a content lead for campaign pods, working closely with PMM, Campaigns, Digital, Brand, Partner and Field Marketing teams. Translate campaign strategy into compelling narratives that resonate with our target audience.

Qualifications

• 10-12 years of experience in B2B content marketing, preferably in SaaS or tech
  

• Proven ability to craft high-impact content across formats: long-form, email, ad copy, decks, etc.
  

• Experience partnering with campaign, digital, and field teams to drive measurable impact
  

• Strong understanding of the B2B buyer journey and how content supports lead generation and pipeline acceleration
  

• Exceptional writing, editing, and storytelling skills with a keen eye for detail
  

• Ability to manage multiple projects simultaneously in a fast-paced environment
  

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.