Business Development Officer – UK, EU & North America

Key Responsibilities

New Business Development & Revenue Growth

• Promote Solutions:

  Raise awareness and drive adoption of Acumen’s solutions,

  PRESENCE, PACE Enrolment Solutions

  ,

  transnational education (TNE) advisory

  and

  CONSULTING services

  across higher education institutions in the UK, Europe, and North America.

• Lead Generation & Outreach:

  Work closely with the

  Marketing team

  to plan and execute targeted

  outreach campaigns

  before and after events and conferences

• Sales Pipeline Development:

  Identify, qualify, and nurture leads across target regions, building a robust and dynamic

  sales pipeline

  that supports revenue goals.

• Proposal Development:

  Lead or support the creation of

  tailored sales proposals

  , capability decks, and bid documents that align with client needs and business objectives.

• Revenue Growth:

  Contribute to meeting or exceeding regional sales targets by developing referral networks and strategic outreach campaigns.

Market Intelligence & Business Enablement

• Market Insights:

  Stay current on market dynamics, trends, competitor activity, and

  policy changes

  across the UK, EU, and North America. Regularly contribute to and maintain an

  internal market intelligence document

  .

• Salesforce Management:

  Maintain up-to-date, accurate records in

  Salesforce

  and other business systems to ensure seamless tracking and reporting of all sales activity.

Leadership, Management & Collaboration

• Dual Management Structure:

  This role will report to and receive strategic direction from both UK and US-based leadership, ensuring alignment across global business development priorities.

• Team Collaboration:

  Work cross-functionally with global sales, marketing, and delivery teams to align strategies, share insights, and support continuous improvement.

• Strategic Thinking:

  Contribute to business development plans with a forward-looking mindset grounded in market data and customer feedback.

Person Specification

Qualifications & Experience

• Degree-qualified (essential); postgraduate or professional qualifications (desirable).
• Minimum of three years’ experience in international higher education, with a focus on student recruitment, marketing, transnational education (TNE), admissions, or partnerships.
• Proven success in lead generation, client engagement, and sales strategy execution in international markets.
• Familiarity with UK, EU, and/or North American higher education landscapes, recruitment channels, and policy environments.

Skills & Competencies

• Strategic Mindset:

  Able to identify and act on emerging opportunities in a competitive landscape.

• Strong Communicator:

  Excellent verbal and written communication skills; comfortable engaging stakeholders at all levels.

• Relationship Builder:

  Skilled in building trust and long-term relationships with clients and partners.

• Tech-Savvy:

  Proficient in

  CRM systems (especially Salesforce)

  , email automation tools, and digital platforms for outreach and reporting and open to AI innovation.

• Analytical & Insight-Driven:

  Comfortable using data to guide decisions and track progress toward goals.

• Marketing

  : Experience of video editing, social media campaigns, good copywriting skills

• Data driven

  : Happy with numbers, comfortable with data analysis and using data to help inform decisions

Attributes

• Self-motivated and goal-oriented, with the ability to work autonomously across multiple time zones and priorities.
• Culturally aware, with experience in global teams and international market contexts.
• Willingness to travel and work flexibly, including occasional evenings or weekends for events or partner meetings.
• A team player who must be willing to engage and find synergies in operations.