Brand Manager

Job Title: Brand Manager Location: Kamla Nagar, North Delhi About K95 Foods Pvt Ltd. (Toyo Kombucha): At Toyo Kombucha, we believe in the power of natural goodness and healthy living. We're a pioneering Indian brand passionate about crafting delicious, authentic, and health-focused kombucha made with organic ingredients. From our refreshing Original to our exciting fruit infusions, we're dedicated to offering a vibrant alternative to sugary drinks, packed with probiotics and antioxidants. As we continue to grow and expand our reach, we're looking for a dynamic and entrepreneurial Brand & Marketing Manager to help us tell our story and connect with even more health-conscious consumers across India. The Opportunity: Are you a hands-on, strategic, and creative marketing leader with a passion for wellness and natural products? We're seeking a Brand Manager to not only lead the strategic development and execution of the Toyo Kombucha brand but also to build our entire marketing function from the ground up. This is a unique and thrilling opportunity to define our marketing roadmap, execute early campaigns, and lay the foundation for a scalable marketing department in a rapidly growing healthy beverage category. You'll be instrumental in shaping our brand's voice, driving consumer engagement, and expanding our market presence across India. What You'll Do: Build the Marketing Function: Be the sole marketing professional initially, responsible for all marketing activities. Define and implement the initial marketing strategy, processes, and tools required to launch and scale our brand. As we grow, identify future marketing talent needs and participate in building out a high-performing marketing team. Brand Strategy & Development: Develop and implement comprehensive brand strategies that align with Toyo Kombucha's mission, values, and business objectives. Conduct in-depth market research, competitor analysis, and consumer insights to identify trends, opportunities, and unmet needs in the health beverage market. Refine and articulate Toyo Kombucha's unique selling propositions, brand positioning, and target audience segmentation. Brand Identity & Messaging: Establish and ensure consistent application of brand guidelines (visual identity, tone of voice, messaging) across all consumer touchpoints, including packaging, digital assets, and marketing collateral. Craft compelling brand narratives and key messages that resonate with health-conscious consumers, highlighting the benefits of kombucha and our organic ingredients. Work closely with product development to ensure new flavor launches and product innovations align seamlessly with the core brand identity. Integrated Marketing & Content Creation Independently plan, create, execute, and oversee all marketing campaigns across various channels (e.g., social media content, digital ads, influencer marketing, email campaigns, e-commerce promotions, PR outreach, in-store activations). Manage our online presence, including our website, social media profiles, and e-commerce platform listings (Amazon, BigBasket, Zepto, Swiggy Instamart, etc.) to optimize product visibility and drive sales. Oversee the development and management of all marketing budgets and resource allocation. Performance Analysis & Growth: Monitor and analyze key brand and marketing performance metrics, including brand awareness, perception, consumer engagement, website traffic, conversion rates, market share, and sales data. Utilize data-driven insights to optimize strategies, campaigns, and marketing spend for maximum ROI. Identify new growth opportunities and collaborate with sales and distribution teams to expand market penetration. Cross-Functional Collaboration: Act as the primary brand and marketing advocate, fostering a strong brand-first mindset across the organization. Work closely with sales, operations, and product development teams to ensure cohesive market strategies and product launches. Manage relationships with external agencies, PR firms, freelancers, and vendors as needed, acting as the primary point of contact. What You'll Bring: Experience: 3-8+ years of progressive experience in brand management or brand marketing, preferably within the FMCG, food & beverage, healthy snacks, or wellness product industries. Crucially, you must have experience building and executing marketing strategies largely independently or as part of a very lean team. Startup Mindset: You're a self-starter, highly adaptable, comfortable with ambiguity, and thrive in a fast-paced, resource-lean environment where you wear multiple hats. Strategic Acumen: Demonstrated ability to develop and execute effective brand and marketing strategies that drive business results from scratch. Hands-On Execution: Proven capability to not just strategize but also to personally create content, manage social media, set up digital ads, and oversee day-to-day marketing operations. Consumer Focus: Deep understanding of the Indian consumer market, particularly within the health and wellness segment. Digital Savvy: Strong understanding and practical experience with digital marketing channels, e-commerce dynamics, social media engagement, and analytical tools. Creative Mindset: Excellent storytelling abilities and a keen eye for visual aesthetics to create impactful brand communications. Analytical Skills: Proficient in analyzing market data, consumer insights, and campaign performance to make informed decisions. Communication: Exceptional written and verbal communication, presentation, and interpersonal skills. Passion: A genuine interest in healthy living, natural products, and the kombucha category. Job Type: Full-time Pay: Up to ₹80,000.00 per month Location: Delhi, Delhi (Required) Work Location: In person Application Deadline: 05/06/2025