Brand Manager

Position Title: Brand Manager

Experience : 5 to 8 Years

Location: Pune

About Company:

Job Overview:

Key Responsibilities:

• Develop and execute brand strategy to strengthen positioning and long-term brand equity.
• Lead ATL, BTL, and digital campaigns, ensuring seamless, integrated brand communication.
• Drive creative ideation and campaign concepts in collaboration with internal and external teams.
• Manage cross-functional collaboration, providing clear direction to marketing, design, and sales teams.
• Conduct market research, competitor analysis, and leverage consumer insights to refine strategies.
• Track campaign performance and ROI, delivering post-campaign reports and actionable recommendations.
• Mentor and lead junior team members, fostering a culture of creativity, ownership, and collaboration.

Experience:

• 5–8 years of experience in brand management or related marketing roles, managing established brands.
• Proven expertise in executing ATL, BTL, and digital marketing campaigns.
• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Strong leadership, team management, and cross-functional collaboration skills.
• Strategic, creative thinker with the ability to develop and drive long-term brand initiatives.
• Innovative mindset with a proven ability to conceptualize and deliver impactful campaigns.

Feel free to connect at mrunali.khairnar@imagicaaworld.com