Senior Social Media Executive

Job Title

Senior Social Media Executive

Location

Company

About Us

Marko & Brando, a digital marketing and software company. We are committed to delivering innovative, result-driven strategies for our clients.

Position Overview

Senior Social Media Executive

Key Responsibilities

Social Media Strategy Development

• Develop, implement, and optimize comprehensive social media strategies for both Marko & Brando and its clients across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Analyze client needs and objectives to create tailored social media campaigns that drive engagement and meet KPIs.

Content Creation & Curation

• Lead content creation efforts, including visuals, copywriting, and video production, to ensure high-quality, engaging content for social media platforms.
• Oversee the scheduling and posting of content across all social media channels.
• Collaborate with the design and content team to ensure content aligns with brand guidelines and marketing objectives.

Community Management

• Manage and grow online communities, ensuring active engagement with followers and responding to comments, messages, and mentions in a timely manner.
• Monitor trends and industry news to keep the audience engaged with fresh and relevant content.
• Handle customer queries, complaints, and feedback through social media channels.

Performance Analysis & Reporting

• Monitor, track, and report on social media metrics (engagement rates, reach, impressions, etc.) to assess the effectiveness of campaigns.
• Analyze competitor activities and trends to ensure the brand stays competitive.
• Provide regular insights and recommendations for optimizing social media strategies.

Collaboration with Teams

• Work closely with the digital marketing, creative, and client servicing teams to align social media strategies with broader marketing initiatives.
• Coordinate with the sales and customer service teams to leverage social media for lead generation and customer support.

Trend Analysis and Innovation

• Stay updated on the latest social media trends, algorithms, and best practices to keep strategies innovative and effective.
• Experiment with new formats and approaches (e.g., Stories, Reels, live streaming) to maintain audience interest and engagement.

Client Management

• Act as a point of contact for social media-related communication with clients, providing updates, progress reports, and strategic recommendations.
• Lead client meetings to discuss social media strategies, performance metrics, and new opportunities.

Qualifications & Skills

Experience

• Minimum 3+ years of experience in social media marketing, with a proven track record in managing successful campaigns.
• Experience with both organic and paid social media campaigns.
• Strong understanding of social media platforms, trends, and tools (Facebook, Instagram, Twitter, LinkedIn, etc.).

Skills

• Expertise in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics, Meta Insights).
• Strong content creation skills (copywriting, design, video editing).
• Excellent communication, copywriting, and interpersonal skills.
• Creative mindset with the ability to produce innovative social media content.
• Ability to multitask and prioritize in a fast-paced environment.
• Strong understanding of paid social campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads).

Educational Background

• Bachelor's degree in Marketing, Communications, Media, or related field.
• Relevant certifications (e.g., Facebook Blueprint, Google Analytics) are a plus.
  

Benefits

• Competitive salary based on experience.
• Performance-based bonuses and incentives.
• Health and wellness benefits.
• Opportunities for professional growth and skill development.
• Collaborative work environment with a creative team.