Senior Product Analyst

Role: Lead Product Analyst

Location: Noida

Job Overview:

Lead Product Analyst

Key Responsibilities:

Strategic Data Analysis & Reporting

• Lead end-to-end product analytics to evaluate product performance, identify key trends, and recommend actionable improvements.
• Design and maintain advanced dashboards and reports using tools like Excel, SQL, Python, BigQuery, Power BI, and Google Analytics (GA4).
• Define and track KPIs aligned with business goals; proactively surface opportunities and risks.

Advanced Market & User Research

• Drive in-depth market and competitor research to inform product strategy.
• Synthesize customer feedback, usage data, and behavioral signals to uncover user needs and pain points.
• Stay ahead of industry trends, benchmarks, and innovations in analytics and digital product strategies.

Product Strategy & Development Support

• Partner with product managers to define and refine product roadmaps through data-driven insights.
• Lead development of user stories, success metrics, and A/B test strategies.
• Guide experimentation and validation plans (e.g., cohort analysis, retention studies, funnel analysis, heatmaps).

Project Leadership & Stakeholder Management

• Manage cross-functional analytics initiatives and ensure timely delivery of insights to product, tech, and business teams.
• Support key decision-making across the product lifecycle — from ideation to post-launch optimization.
• Ensure consistent documentation, visibility, and prioritization of analytics tasks.

Team Leadership & Collaboration

• Mentor junior analysts and contribute to establishing best practices for the analytics function.
• Act as a data evangelist across the company, promoting a culture of evidence-based decision-making.
• Present high-impact insights and product recommendations to senior leadership and executive stakeholders.

Qualifications:

Education:

• Bachelor's or Master’s degree in Business, Engineering, Economics, Statistics, Computer Science, or a related field.

Experience:

• 5+ years

  of experience in product analytics, with at least

  2 years in a lead or senior role

  .
• Proven success in influencing product decisions through analytics at a high-growth or product-first company.

Technical Skills:

• Advanced proficiency in tools such as Excel, SQL, Power BI/Looker Studio, Python or R, BigQuery, and GA4.
• Hands-on experience with tools like Firebase, GTM, and data visualization/BI platforms.
• Strong knowledge of experimentation frameworks including A/B testing, hypothesis testing, and statistical significance.
• Deep understanding of product funnels, acquisition sources, user retention, and behavioral analytics.

Product & Analytical Skills:

• Demonstrated ability to generate insights and influence product strategy.
• Proficient in funnel analysis, cohort studies, churn and retention metrics, segmentation, and user flow mapping.