PR & Brand Manager

Job Description

(Luxury Branding & Cultural Communications) at VARUNÉ™ Location: Remote (Mumbai/Delhi Preferred) Salary: ₹22,000–₹35,000 per month (based on experience) Role Type: Full-time, Immediate Start About VARUNÉ™: VARUNÉ™ is an ultra-luxury branding agency operating from Paris and London, serving legacy billionaires, global fashion houses, elite cultural icons, and visionary entrepreneurs. We specialize in branding excellence, strategic cultural influence, elite media omnipresence, and iconic personal branding. Our clients trust us to craft and amplify their stories to dominate cultural conversations globally. Role Overview: We’re looking for a dynamic PR & Brand Assistant to support Sonia Deneuve, our Director of Brand & Cultural Communications. You'll manage critical tasks across PR outreach, social media strategy, content creation calendars, elite client management, event planning, and strategic media placements. Core Responsibilities: Media & PR Outreach: Execute and track tailored media campaigns targeting high-end publications (e.g., Vogue, Forbes, GQ, Business of Fashion). Draft compelling, authoritative press releases, emails, and direct outreach messages to secure elite media placements. Social Media Management: Coordinate high-impact content calendars across Instagram, TikTok, LinkedIn, Pinterest, Facebook, and X (Twitter). Ensure consistent luxury brand voice, messaging coherence, and strategic positioning. Influencer & Stakeholder Engagement: Manage influencer and celebrity engagement lists, ensuring strategic seeding, gifting, and relationship nurturing. Handle proactive outreach for podcast bookings, speaking events, and collaborations for founder Varun Cruz and VARUNÉ clients. Strategic Content & Creative Coordination: Work closely with design teams, photographers, videographers, and creative talent for VARUNÉ campaigns and client projects. Assist in organizing and executing luxury content shoots, including location management, glam sourcing, logistics coordination, and schedule alignment. Events & Strategic Partnerships: Support coordination of private galas, exclusive launches, client events, and press activations. Research and pursue strategic affiliations, memberships, and elite networking opportunities to reinforce VARUNÉ’s global legitimacy. Operational Excellence: Meticulous tracking of press coverage, campaign success metrics, influencer outreach, and media monitoring through Notion and Microsoft suite. Provide proactive, comprehensive executive assistance to founder Varun Cruz as needed. Essential Requirements: Proven PR, brand communications, or executive assistance experience (preferably within luxury, fashion, media, or cultural sectors). Exceptional English communication skills, both written and verbal. Proficient with digital productivity tools including Notion, Microsoft 365 (Teams, Excel, PowerPoint), Canva, and social media scheduling platforms. Strong organizational skills, attention to detail, strategic mindset, and proactive attitude. Ability to manage multiple tasks and stakeholders simultaneously in a fast-paced, high-pressure luxury branding environment. Comfort and confidence interacting with elite-level contacts, media, influencers, and high-profile clients. What We Offer: Immediate growth opportunity within a prestigious, ambitious global luxury branding firm. Access to elite networks, global media exposure, and high-profile industry events. Direct mentorship and collaboration with VARUNÉ senior leaders and visionary founder Varun Cruz. A dynamic, innovative, and entrepreneurial culture promoting rapid career development and skill enhancement.