Performance Marketing Executive

About Us:

ElevateDigi

Who are we looking for:

Job Title: Performance Marketing

Location: Kolkata

Job Type: Full-Time

Experience: 3-6 Years

Role Overview:

We are seeking a data-driven and strategic Performance Marketer to lead and optimize paid marketing campaigns across channels such as Google Ads, LinkedIn, and other digital platforms. The ideal candidate will have a strong analytical mindset, creative testing approach, and proven experience in driving ROI-focused campaigns that scale customer acquisition, engagement, and revenue.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across channels: Google Search, Display, YouTube, LinkedIn, etc.
• Conduct A/B testing on ad creatives, audience segments, and landing pages to improve performance.
• Analyze and report on campaign KPIs including CPL, CAC, ROAS, CTR, and conversion rate.
• Collaborate with design and content teams to develop high-performing creatives and landing pages.
• Monitor budgets, bid strategies, and pacing to meet campaign goals.
• Implement tracking (Google Tag Manager, pixels, events) and conversion optimization strategies.
• Stay updated with platform changes, industry trends, and competitor campaigns.
• Scale campaigns profitably while maintaining strong ROI and CPA targets.
• Identify growth opportunities through new platforms, tools, or audience targeting techniques.

Required Skills & Qualifications:

• 3–6 years of hands-on experience in performance marketing.
• Expertise in Google Ads, and LinkedIn Campaign Manager.
• Strong skills in Google Analytics, GTM, and attribution models.
• Proficiency in campaign structure, keyword research, and audience targeting.
• Analytical mindset with advanced Excel/Sheets skills for reporting.
• Experience managing monthly budgets of $10K+ (or more).
• Strong communication and stakeholder management skills.

Nice to Have:

• Experience with B2B or SaaS performance marketing.
• Working knowledge of CRO, SEO basics, or email marketing funnels.
• Familiarity with tools like HubSpot, Mixpanel, or Segment.
• Google Ads certifications.