Outbound Marketing

As our Outbound Marketing & ABM Specialist, you will lead strategy and execution across targeted outbound campaigns and account-based marketing (ABM) initiatives. Your expertise with platforms like Clay—or formal certification in using Clay—will be vital in building high-quality lead pipelines, automating workflows, crafting personalized messaging, and analyzing performance.

Location: Ghitorni, South Delhi (Near by Metro)

Working Days - 5

Please note before applying, the people we're looking for should be clay certified

Key Responsibilities

Strategy & Planning:

• Develop and execute multi-channel outbound campaigns (email, LinkedIn, etc.) targeting ideal customer segments
• Implement 1:1, 1:Few, and 1:Many ABM motions aligned with sales targets

Clay Utilization:

• Build and refine workflows in Clay to automate lead sourcing, firmographic/technographic enrichment, intent signal detection, and outreach sequences
• Use Clay’s AI agents to conduct prospect research and generate personalized messaging at scale.

Campaign Execution & Optimization:

• Segment and manage prospect lists; execute A/B testing for outreach effectiveness
• Monitor campaign metrics (open, response, conversion rates), iterate rapidly, and surface insights to sales and RevOps.

Cross-functional Alignment:

• Work closely with Sales, SDRs, RevOps, and Product Marketing to align on ICPs, target account lists, and messaging.
• Enable SDRs/AEs with campaign assets, call-out triggers, and nurture pathways

Reporting & Measurement:

• Develop dashboards to track outbound and ABM KPIs (pipeline generated, deal velocity, account penetration) .
• Translate data into strategic recommendations to refine tactics and improve results.

Required Experience & Skills

• 3+ years in B2B outbound marketing, demand generation, or ABM—ideally within SaaS or tech environments.
• Hands-on experience with Clay or equivalent platforms (Sweetspot, n8n, etc.), ideally with a Clay certification or equivalent training.
• Proficiency with CRM and marketing automation tools (Salesforce, HubSpot, Marketo, etc.)
• Strong data analysis skills and comfort with reporting tools.
• Excellent copywriting and communication skills for persona-specific outreach.
• Ability to manage multiple campaigns and priorities in a dynamic environment.

Preferred Qualifications

• Prior experience implementing ABM at scale using Clay.
• Familiarity with AI research-driven workflows and data enrichment models
• Track record of pipeline contribution through automated lead generation systems.
• Technical aptitude for building and optimizing outbound stack components (scrapers, enrichment, Salesforce integrations).

Please submit your resume and detail your experience with outbound/ABM campaigns and Clay-based workflows. Highlight any certifications and campaign impact.

Thanks!!