Medical Marketing & Business Development Specialist – Fertility & IVF Services

JOB DESCRIPTON

Job Title

Medical Marketing & Business Development Specialist – Fertility & IVF Services

Location

Patna | Full-Time | Field + Hospital-Based Role

Department

Marketing, Outreach & Business Development – Fertility Division

Reports To

Head – Fertility Services / Director – Business Development

Salary

As per industry Standards

Position Summary:

We are seeking a high-performing and driven Medical Marketing & Business Development Specialist to lead patient acquisition and referral partnerships for our Fertility and IVF Services. The role requires a candidate with a medical or paramedical academic background (e.g., life sciences, nursing, physiotherapy, pharmacy, healthcare management) combined with strong experience in healthcare business development, B2B relationship-building, and stakeholder marketing. This is a strategic field-oriented role focused on expanding outreach through doctors, clinics, diagnostic centers, and healthcare professionals to bring in potential patients and build institutional partnerships.

Key Responsibilities:

Referral Network Development

· Identify, approach, and onboard referral partners such as gynecologists, general practitioners, maternity clinics, diagnostics labs, wellness centers, etc.

· Conduct regular field visits and relationship engagement activities with medical professionals and healthcare institutions.

· Ensure referral partners are updated about hospital IVF offerings, success stories, and patient care protocols.

Medical Marketing & Outreach Execution

· Plan, implement, and manage region-specific outreach and awareness initiatives to promote the hospital's fertility and reproductive health services.

·  Organize medical awareness sessions, community outreach camps, CMEs (Continuing Medical Education), seminars, and patient education events.

· Collaborate with the hospital’s internal digital and communications team to align field marketing with online campaigns.

Business Development Strategy

· Analyze and map key medical territories and referral zones for high-potential patient segments.

· Track and report on lead conversion metrics, outreach activity ROI, and patient footfall trends.

· Suggest innovative strategies to improve stakeholder engagement and build long-term professional collaborations.

Coordination & Communication

· Work closely with fertility consultants, coordinators, and counselors to ensure smooth patient onboarding and follow-ups.

· Maintain a professional, ethical, and trust-driven image of the hospital while communicating with stakeholders.

Educational Qualifications:

Required:

· Bachelor’s or Master’s degree in any of the following:

· Life Sciences / Biotechnology / Microbiology / Biochemistry

· Paramedical Sciences (BPT, B.Sc. Nursing, DMLT, Optometry, etc.)

· Healthcare Management / Hospital Administration

· Pharmacy or Allied Health Sciences

Desirable:

· PGDM/MBA in Healthcare, Marketing, or equivalent (not mandatory)

· Experience: 3 to 7 years of proven experience in:

· Healthcare Business Development / Medical Outreach

· Fertility/IVF Clinics, Diagnostic Labs, Hospitals, or Pharma (especially Gynecology, Reproductive Health)

· Stakeholder engagement or referral-driven sales

Key Competencies:

Functional Skills

· Understanding of fertility and reproductive healthcare services (IVF, IUI, ICSI, donor programs, etc.)

· Familiarity with hospital business development models, medical outreach programs, and referral management

· Proficient in CRM tools, lead tracking platforms, MS Excel, and PowerPoint

Behavioral Skills

· Strong verbal and written communication skills

· Persuasive and confident personality with excellent presentation skills

· Ability to multitask, prioritize leads, and manage multiple stakeholders

· Self-motivated, target-driven, and results-oriented

· Excellent networking and relationship-building skills

Other Role Attributes:

Work Nature:

· 70% field-based role, requiring regular visits to clinics, hospitals, and referral points

· 30% hospital-based reporting and strategy review

Work Days & Travel:

· 6 days/week; local travel required (travel allowance provided)

Performance Metrics:

· Referral conversions, lead-to-patient ratio, outreach frequency, retention of referral network

Compensation & Benefits:

· Industry-standard salary based on experience

·  Attractive performance-linked incentives

·  Fuel & Mobile Reimbursements

·  Career growth in a rapidly expanding fertility & healthcare brand