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VAP Group
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Marketing Operations Manager

Marketing Operations Manager

VAP Group

3 years

0 Lacs

India

Posted:1 day ago| Platform:

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Skills Required

marketing ai consulting blockchain technology hubspot automation database segmentation personalization integration crm salesforce tracking data capture report metrics efficiency reports scalability stack compliance marketo mailchimp analytics excel analysis management communication collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Who are we?

VAP Group: Shaping Tomorrow, Today.We are at the forefront of the Web3 and AI revolution, offering consulting services to our global clients in these spaces. We have been transforming traditional digital landscapes with blockchain technology & artificial intelligence, enabling our clients with our one-stop services & solutions globally. Our deep industry knowledge, combined with a rock-solid global team, allows us to deliver services that not only meet today’s demands but also anticipate the opportunities of tomorrow.At VAP Group, the future isn’t something we wait for—it’s something we create.

Roles And Responsibilities

Manage and optimize workflows in HubSpot and other marketing automation tools
Maintain and improve the marketing database for segmentation, personalization, and targeting
Ensure seamless integration between marketing tools and CRM platforms (e.g., Salesforce, Zoho)
Collaborate with the marketing team to launch and monitor email campaigns, nurture flows, and lead scoring
Set up tracking parameters (UTMs) and ensure proper data collection across platforms
Manage landing page and form creation, and ensure proper syncing with lead capture systems
Track, measure, and report on key metrics related to campaign performance, ROI, and funnel progression
Provide actionable insights to improve campaign efficiency and conversion
Create dashboards and marketing performance reports for stakeholders
Streamline and document marketing processes for scalability and repeatability
Coordinate cross-functional efforts between sales, marketing, and product teams
Manage the marketing tech stack and evaluate new tools to enhance productivity
Ensure data quality, compliance, and adherence to best practices in database management
Manage opt-in/opt-out preferences and marketing permissions

Skills & Qualifications

3+ years of experience in marketing operations, marketing automation, or digital marketing
Proficiency in HubSpot is a must; experience with additional tools like Salesforce, Marketo, Mailchimp, or Zoho is a strong plus
Strong understanding of CRM systems and email marketing best practices
Experience with web analytics tools such as Google Analytics, Google Tag Manager, and Hotjar
Proficient in Excel/Google Sheets for data analysis and reporting
Solid project management skills; ability to handle multiple campaigns and stakeholders
Detail-oriented, data-driven mindset with a passion for process improvement
Excellent communication and collaboration skills

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Marketing Operations Manager