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Marketing Manager , Growth Initiatives

3 years

0 Lacs

Bengaluru Karnataka India

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

marketing data strategies engagement testing merchandising automation management software notifications optimization drive gamification effectiveness metrics excel tableau macros pivot scaling analyze research analytics crm marketo salesforce targeting segmentation reporting support onboarding recruiting

Work Mode

On-site

Job Type

Full Time

Job Description

Description

Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Do you want to be a part of one of the fastest growing and most innovative e-commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join Amazon India Growth Initiatives team as a Marketing Manager, and help define the course of marketing key business priorities
We are looking for an entrepreneurial, innovative and analytical candidate, who must be able to work at the strategic level (using customer behavior and data to generate uber level strategies for building awareness, engagement & recommendations for our customers) and at the execution level (testing & optimizing campaigns & activation plans – with merchandising tools, automation tools, traffic tools). This candidate will have a strong understanding of all aspects of the product marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software and data. The candidate should also be comfortable engaging with senior leaders in India and worldwide counterparts.Key job responsibilitiesOwn all key traffic drivers for the line of business, and work as an advocate with central traffic and category marketing teams.Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.Analyze customer cohorts and drive initiatives to improve growth key cohorts.Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.Develop the business's style guidelines, merchandising calendar, communications, promotions, and packages for brand promotions.Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.Present to senior management externally and internally.Meet business goals while ensuring a top-notch customer experience.

Basic Qualifications

  • 3+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred Qualifications

  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company

- ASSPL - Karnataka
Job ID: A3013994

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