Marketing Lead

Experience: 12 plus YearsLocation: OffshoreJob Type: Full timeDepartment: Marketing / Growth / BrandReports To: Chief Marketing Officer (CMO) / VP Marketing / CEO

Role Overview

We are seeking a strategic and performance driven Marketing Lead with 12 plus years of experience to drive our marketing vision, execution, and team leadership. This role requires a strong grasp of integrated marketing across digital, brand, content, performance, and customer engagement, with the ability to deliver measurable business outcomes.As the Marketing Lead, you will collaborate closely with sales, product, and leadership teams to build brand presence, accelerate demand generation, and scale efforts across channels and regions. Define and execute the overall marketing strategy aligned with business goals and growth objectives.Lead, mentor, and grow a high performing marketing team digital, content, brand, events, performance).Own and manage the marketing budget, ensuring high ROI across all initiatives.Develop and oversee integrated marketing campaigns, including digital, social, SEO SEM, content marketing, ABM, and email.Drive demand generation strategies to support customer acquisition and retention.Shape and amplify the brand identity and positioning across target markets.Collaborate with product and sales teams to create compelling messaging, content, and enablement tools.Analyze marketing performance data to continuously optimize strategy and execution. Bachelors or Masters degree in Marketing, Business, Communications, or related field.12 pluayears of progressive marketing experience, with at least 3+ years in a senior leadership role.Proven track record in building and leading high-impact marketing teams and campaigns.Deep expertise in digital marketing, content strategy, brand management, and performance marketing.Strong analytical and data-driven mindset with fluency in tools like Google Analytics, HubSpot, Salesforce, or similar.Excellent storytelling, communication, and stakeholder management skills.Experience aligning marketing with sales, product, and leadership teams in crossfunctional environments. Experience in B2B, SaaS, fintech, healthcare, or tech-driven industries.Familiarity with CRM, marketing automation, and campaign management platforms.Knowledge of growth marketing, influencer marketing, and customer lifecycle marketing.Experience in global or multi-regional marketing strategies.