JOB OVERVIEW:
Strategize, develop and execute an integrated communications, employer branding and social media plan for PPL and position the company as an employer of choice and the key player in the industry to both, internal and external stakeholders
KEY STAKEHOLDERS: INTERNAL
Global business leaders, Site & Business / Functional Heads, HR Leaders
KEY STAKEHOLDERS: EXTERNAL
Communication Consultants and Vendor Partners
Reporting Structure
Will report to – Lead – Branding & CommunicationsTeam size – Individual Contributor role
Qualification
Postgraduate in Mass Communications / Full time MBA in Marketing / Business Media Management (BMM) / MARCOM Courses / Certifications
EXPERIENCE:
5+ years relevant experience in Communications, Social Media & Employer Branding
Critical Qualities
- Proven experience in employer branding and internal communications
- Strong knowledge of branding, marketing, and communications principles and strategies
- Excellent written and verbal communication skills
- Experience in developing and executing innovative employer branding and internal communications campaigns.
- Proficiency in leveraging various communication channels, including social media, intranet
- Strong project management and execution skills, with the ability to prioritize and manage multiple initiatives simultaneously
- Ability to collaborate effectively with and influence cross-functional teams and senior leaders
- Up-to-date knowledge of industry trends and best practices in employer branding and internal communications
Employer Branding
- Work closely with senior business and HR leaders and Talent Acquisition team to design and execute employer branding strategy and position PPL as an employer of choice to current and prospective employees
- Define and execute plan to communicate EVP and amplify positive employee experiences using internal and external communication channels like intranet, internet, job boards, social media, career fairs and employer evaluation portals
- Identify suitable employer branding & award platforms and enable participation and submission of nominations
- Partner with the Campus Hiring and TA teams to position our brand at campus through impactful campus presentations and lateral hires through our careers page, job fairs, etc.
Internet & Social Media
- Define effective social media branding strategy and create compelling, on-brand content (posts, graphics, videos) to enhance PPL’s presence across platforms like LinkedIn, Instagram, etc.
- Develop and execute innovative social media communication campaigns to improve visibility and achieve enhanced followership on social media
- Coordinate with senior leaders to gather relevant information for development of communication campaigns for social media and website updates
Internal Communication
- Define internal communication strategy to enable employees to connect with the values, culture and ethos of PPL
- Write and manage internal content including emails, intranet updates, leadership messages, and announcements.
- Conceptualize and execute innovative communications campaigns to highlight organizational achievement, employee events, leadership announcements, etc., across various channels like employee intranet, emailers, videos and employee collaboration platforms
- Partner with communication teams across businesses and geographies to ensure alignment of design, coordinated messaging and synchronized timing of communications
- Supervise external partners on various deliverables as per agreed timelines, quality standards & guidelines
PPL Brand Guidelines
- Develop and update PPL brand guidelines to reflect PPL’s aspirations, ethos and values
- Ensure adherence to brand guidelines in all collaterals and communications designed including signages, stationery, presentation templates, across all sites, regional offices and geographies of PPL
Monitoring Effectiveness Of Communication Campaign
- Monitor impact of social media communication, collate periodic feedback from internal stakeholders and conduct external benchmarking to identify & propose ways to improve effectiveness of communication and employer branding strategy
- Understand best practices, emerging trends and upcoming communication tools and techniques and evaluate how these can be best leveraged to drive greater effectiveness of the HR communication in PPL
Qualifications
ABOUT US
In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth.Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices.
Equal employment opportunity
Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics.We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice.
About The Team
Piramal Pharma Limited (PPL) offers a portfolio of differentiated products and services through end-to-end manufacturing capabilities across 15 global facilities and a global distribution network in over 100 countries. PPL includes Piramal Pharma Solutions (PPS), an integrated Contract Development and Manufacturing Organization; Piramal Critical Care (PCC), a Complex Hospital Generics business, and the India Consumer Healthcare business selling over-the-counter products.PPS offers end-to-end development and manufacturing solutions through a globally integrated network of facilities across the drug life cycle to innovators and generic companies. PCC’s complex hospital product portfolio includes inhalation anaesthetics, intrathecal therapies for spasticity and pain management, injectable pain and anaesthetics, injectable anti-infectives, and other therapies. The Indian Consumer Healthcare business is among the leading players in India in the self-care space, with established brands in the Indian consumer healthcare market. In addition, PPL has a joint venture with Allergan, a leader in ophthalmology in the Indian formulations market. In October 2020, the company received a growth equity investment from the Carlyle Group.
