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Lifecycle CRM Specialist – Email Acquisition

Lifecycle CRM Specialist – Email Acquisition

Uplers

5 years

0 Lacs

Nagpur Maharashtra India

Posted:2 days ago| Platform:

Apply

Skills Required

crm html css sql tableau marketing planning drive database figma logic content segmentation testing report ip management compliance dkim dmarc strategies engagement design automation scheduling data creativity test communication collaboration strategy collaborative software support portal

Work Mode

Remote

Job Type

Full Time

Job Description

Experience

: 5.00 + years

Salary

: AUD 30000.00 / year (based on experience)

Expected Notice Period

: 15 Days

Shift

: (GMT+10:00) Australia/Brisbane (AEST)

Opportunity Type

: Remote

Placement Type

: Full Time Indefinite Contract(40 hrs a week/160 hrs a month)

(*Note: This is a requirement for one of Uplers' client - Compare Club)What do you need for this opportunity?Must have skills required:insurance, Email, HTML / CSS, SQL, TableauCompare Club is Looking for:

Job Title Lifecycle CRM Specialist – Email Acquisition
Department MarketingReports To Lifecycle CRM ManagerLocation Remote (aligned to Australian business hours)Position SummaryCompare Club is looking for a high-performing Lifecycle CRM Specialist with strongexpertise in email acquisition marketing to join our marketing team. This is a tactical,hands-on role focused on planning and executing multi-channel campaigns (email, SMS,push, in-app) that drive new customer acquisition and maximise database value.You’ll own campaign execution, optimise journey performance, and lead strategicsegmentation initiatives using tools like Braze, Liquid, HTML, SQL, Tableau, and Figma. Youmust have a strong grasp of email deliverability, be detail-oriented with QA, and bring acommercial mindset to lifecycle execution.We’re seeking someone who thrives on automating behavioural journeys, is highlyorganised with impeccable campaign calendar ownership, and can activate and monetisethe database across multiple products and member needs.

Responsibilities

Build and execute acquisition-focused, multi-channel campaigns across email, SMS,

push, and in-app
Automate and optimise journeys in Braze using Canvas, Liquid logic, andsegmentation filters

Present and maintain a forward-looking campaign calendar (minimum 4 weeks of

content and cadence)

Activate dormant records and improve addressability using behaviour- and

need-based segmentation

Implement A/B and multivariate testing; document learnings and apply optimisation
Monitor campaign results and report insights using Tableau and SQL
Ensure strong email deliverability through list hygiene, IP/domain management, and

compliance with SPF, DKIM, DMARC

Manage sunset policies and suppression strategies to improve engagement metrics
Collaborate with design and content teams to deliver high-quality, personalised

creative

About You

5+ years of hands-on email acquisition and lifecycle marketing experience
Expert user of Braze, including journey automation, Liquid, and Canvas
Proven track record in building behavioural acquisition journeys and nurturing new

leads

Confident managing campaign calendars with strong attention to scheduling and

planning

Strong HTML/CSS skills for email QA and template refinement
Proficient in Tableau, SQL, and performance reporting
Excellent understanding of ESP rules, spam filter logic, and deliverability optimisation
Commercially driven and proactive in activating dormant or under-utilised data

segments

Creativity and having a crack is at the core of what we do. You will have to

include/implement a test and learn methodology into your strategy,

Comfortable working independently, with overlap to AEST hours
Excellent communication and collaboration skills for working with cross-functional

teams.

Able to work across both strategy & execution
Strong analytical skills, including managing data, developing insights and

communicating results

Stakeholder management: you will work with diverse stakeholders, including

seniority and objectives management.

Time management: you will need to be able to manage your time and priorities
Organised and Methodical - Ability to prioritise effectively: You will have subject

matter responsibility for campaign execution across several of our businesses.

Effective communicator: We work better as a team. You will regularly give and receive

feedback from your manager and peers.

Self-motivated, positive attitude. Collaborative, curious, and unafraid to share insights

that push the team towards continuous improvement.

Aptitude to learn new tools and software quickly

How to apply for this opportunity?

Step 1: Click On Apply! And Register or Login on our portal.
Step 2: Complete the Screening Form & Upload updated Resume
Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

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200+ Employees

6634 Jobs

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