IT Lead Generation specialist

Location:

Experience:

We’re an IT services and consulting firm delivering custom software, cloud, and digital solutions. We’re hiring a Lead Generation Specialist to build and maintain a strong lead pipeline using LinkedIn Sales Navigator, Apollo.ai (or Lusha), and traditional outreach methods.

• Prospecting & research-

  Identify potential clients using LinkedIn Sales Navigator, Apollo.ai or Lusha, industry reports, company websites, and other sources

• Cold outreach-

  Conduct high-volume outbound efforts: 30–50+ cold calls/day and 20–30 personalized emails/day to engage decision-makers

• Lead qualification-

  Evaluate leads by budget, tech stack, pain points, and decision-making authority; document status and hand off SQLs to sales

• CRM and activity tracking-

  Maintain CRM (e.g. Salesforce, HubSpot), logging calls, emails, LinkedIn touchpoints, and lead details. Track KPIs: leads generated, conversion rates, meetings booked

• Data-driven optimization-

  Run A/B tests on messaging, review response metrics, refine outreach strategies

• Collaboration-

  Work with sales and marketing to update ICPs, messaging, and campaign strategies. Provide insights on market trends and competitors .

• 2 years of lead generation, SDR, or inside sales experience in IT services or consulting
• Hands-on experience with LinkedIn Sales Navigator and Apollo.ai or Lusha
• Proven track record in cold calling and cold emailing (high-volume outreach)
• Comfortable with CRM platforms (e.g., HubSpot, Salesforce) and lead management
• Strong research, analytical, and written/verbal communication skills
• Organized, self-driven, and results-oriented

• Bachelor’s degree in IT, Business, Marketing, or related field
• Familiarity with IT services such as software development, cloud computing, cybersecurity
• Experience with A/B testing and outreach sequence optimization

• Number of qualified leads generated per month
• Conversion rate from outreach to meetings or SQLs
• Pipeline value created
• CRM data quality and timeliness

APPY-hr@briskcovey.com or share your resume directly on 6376909530