Head of Marketing

JD: Head of Marketing - Chennai (IT Services & Consulting) Job Overview Budget: ₹30–35 LPA (Annual CTC) Company: IT Services & Consulting Location: Chennai, India Experience: 12+ years in B2B Marketing Reports to: COO, UK Office Job Type: Hybrid (3 days from office) About the Client GoodHiresOnly is partnering with an award-winning consultancy (HQ. London, UK) specializing in Digital Transformation, DevOps, Cloud, Integration, Automation, and Low-Code Application Development. With a strong presence in the UK, India, and worldwide, the company partners with leading organizations—especially in banking, telecom, and large enterprises—to deliver innovative, enterprise-wide solutions that drive IT efficiency and business growth. Role Summary The Head of Marketing (based out of Chennai office) will own and drive the marketing strategy, with a strong focus on digital demand generation, lead acquisition, and brand positioning. This is a senior leadership role, initially as an individual contributor, with the mandate to build and scale a high-performing marketing department (team of 3–4). The ideal candidate brings hands-on expertise in B2B digital marketing, a proven track record in lead generation, and experience collaborating with agencies and cross-functional teams. Key Responsibilities Develop and execute a comprehensive digital marketing and demand generation strategy to drive qualified leads and brand visibility. Own the end-to-end marketing funnel: lead generation, SEO, paid search, SMO, and campaign management. Build, lead, and scale the marketing department, initially as an individual contributor, then hiring and mentoring a team of 3–4 members. Oversee multi-channel marketing campaigns (digital, content, events, social, PR) to position the company as a market leader in Digital Transformation, DevOps, and Automation. Collaborate with sales, delivery, and leadership teams to align marketing initiatives with business objectives and sales targets. Own the marketing budget, monitor ROI, and optimize spend for maximum impact. Drive content marketing, thought leadership, and analyst/advisory relationships to enhance the company’s industry reputation. Manage brand consistency and messaging across all channels, including website, social media, and events. Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities and inform strategy. Oversee the planning and execution of industry events, webinars, and co-marketing initiatives with partners. Leverage marketing automation and analytics tools to measure, report, and improve campaign performance. Manage relationships with external marketing agencies and partners to maximize campaign impact. Report regularly to the COO (UK) on marketing performance, insights, and strategic recommendations. Experience & Qualifications 12–15 years of progressive experience in B2B digital marketing, with a strong focus on demand generation, lead acquisition, and campaign management. Proven expertise in hands-on digital marketing: SEO, paid search (SEM), social media optimization (SMO), and performance marketing. Experience building and scaling marketing teams, ideally in SMEs or fast-growing tech/IT services companies. Strong storytelling and content development skills, including blogs, whitepapers, and case studies. Experience managing budgets, optimizing ROI, and reporting on marketing performance. Proven ability to translate complex technical concepts into compelling marketing content and campaigns. Demonstrated success in working with marketing agencies and managing external partners. Proficiency in marketing automation (HubSpot, Marketo) and analytics platforms (Google Analytics, LinkedIn Insights). Bachelor’s degree required; MBA or equivalent preferred. Excellent analytical, communication, and leadership skills. Why Join? Lead the marketing function for a multi-award-winning digital transformation consultancy. Shape and scale a high-impact marketing department from the ground up. Collaborate with a diverse, innovative, and inclusive global team. Note: This job description outlines the general nature and scope of work for this role. It is not an exhaustive list of all duties, responsibilities, or qualifications required of employees in this position. For any further queries, get in touch with us at faisal@goodhiresonly.com Show more Show less