GTM – US Market (SaaS Only)

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About We360.ai

expanding aggressively into the US market

Role Overview

GTM – US Market Specialist

Key Responsibilities

• Lead and execute the

  Go-To-Market strategy

  for the US SaaS market — including target segmentation, ICP definition, messaging, and funnel optimization.
• Design and manage

  Performance Marketing campaigns

  , including Google Ads, LinkedIn Ads, and paid media strategies to drive lead generation and brand visibility.
• Build and scale

  Account-Based Marketing (ABM)

  programs to engage and convert high-value accounts.
• Collaborate with Product, Marketing, and Sales teams to craft region-specific messaging and positioning.
• Launch and manage

  outbound campaigns

  through email, calling, and LinkedIn to support pipeline growth.
• Partner with SDRs and AEs to optimize lead handoff and improve conversion rates across the funnel.
• Analyze campaign performance, sales metrics, customer feedback, and funnel behavior to refine strategy.
• Maintain expertise in tools such as

  HubSpot, Apollo.io, ZoomInfo, Google Ads, and LinkedIn Sales Navigator

  .
• Represent We360.ai in client presentations, webinars, and industry-facing digital events tailored to the US market.

Required Qualifications

• 3–6 years of experience in

  SaaS-based roles

  (mandatory).
• Demonstrated expertise in managing GTM strategies specifically for

  US B2B SaaS markets

  .
• Strong hands-on experience with

  performance marketing platforms

  (e.g., Google Ads, LinkedIn Ads).
• Proven success with

  ABM strategies

  and multi-touch digital campaigns.
• Experience with

  US-based clients

  and working in

  US time zones

  .
• Solid understanding of the

  SaaS customer journey

  , sales funnel, and lead nurturing techniques.
• Strong analytical skills, data-driven mindset, and excellent communication capabilities.

Preferred Qualifications

• Experience in

  HRTech

  ,

  productivity tools

  , or

  employee monitoring SaaS

  .
• Startup background with high accountability and ownership roles.
• MBA or equivalent postgraduate degree is a plus.

What You’ll Get

• A high-impact opportunity to

  lead the GTM strategy for the US market

  at a fast-growing SaaS brand.
• Direct access to leadership and product teams for faster execution.
• Competitive salary + performance-based incentives.
• A fast-paced, agile environment with the freedom to innovate and execute.

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