GTM Automation Engineer

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Job Overview

Key Responsibilities

Client-Centric Automation :

• Understand client-specific GTM requirements and build custom automation workflows to support sales campaigns, lead nurturing, customer onboarding, and retention.
• Build and manage integrations between platforms like Salesforce, HubSpot, Marketo, Intercom, and other US client systems.
• Automate marketing and sales operations using low-code/no-code platforms (Zapier, Make.com, Workato) and/or scripting.
  

GTM Planning Support

• Work closely with US-based sales, marketing, and product teams to define and deliver automation that supports launch plans and GTM milestones.
• Manage timelines and ensure that campaign triggers, alerts, and performance tracking are fully operational before launch.
  

Tooling & Infrastructure

• Maintain and optimize client GTM tech stack integrations to ensure data consistency, real-time syncs, and effective handoffs across systems.
• Monitor automation health, troubleshoot issues, and continuously improve workflow efficiency.
  

Insights & Reporting

• Build and maintain dashboards that help US stakeholders track pipeline velocity, funnel performance, lead lifecycle, and campaign effectiveness.
• Provide clear documentation and training to client-side teams on automation tools and process changes.
  

Required Qualifications

• Bachelors degree in Computer Science, Information Systems, or related field.
• 2- 4 years of experience in automation, GTM operations, or marketing/sales tech integration for international (preferably US) clients.
• Proficient with tools like Salesforce, HubSpot, Marketo, Segment, Intercom, Zapier, and APIs.
• Experience with scripting languages (Python, JavaScript) for automation and custom integration.
• Strong understanding of B2B sales funnels, lead scoring, and lifecycle automation.
  

Nice To Have

• Prior experience working with SaaS or IT service clients in the United States.
• Familiarity with data privacy and compliance standards (GDPR, CCPA, HIPAA).
• Knowledge of AI/LLM workflows used in automation (e.g., using OpenAI APIs in GTM workflows).
  

Working Hours & Communication

• Comfortable working in US time zones (EST/PST overlap) at least 45 hours per day.
• Strong English communication skills (verbal and written) for regular interaction with US client teams.
• Ability to independently handle task planning, updates, and status reporting with remote US teams.
  

Key Attributes

• Strategic, proactive, and detail-oriented.
• Strong analytical mindset with the ability to turn requirements into automated workflows.
• Comfortable working independently and collaboratively with global teams.
• Focused on driving outcomes and client satisfaction through GTM process excellence.