Executive - Media Planning

DESIGNATION:

DEPARTMENT:

JOB SUMMARY:

A Media Planner enables a client to maximize the impact of their advertising campaigns using a range of media. They combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.

KEY RESPONSIBILITIES:

• Primary & Secondary Research
• Building the base of the plan which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
• Scheduling the plan as per different parameters in order to achieve greater visibility
• Support the team in the overall planning process and optimization
• Campaign tracking, measurement, evaluation and reporting on ongoing client activities
• Formulation of television reports on monthly basis
• Mapping of Competitors activity and Category study
• Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop
• Presenting the Pre & Post Campaign Analysis in the form of a Deck
• Day to day campaign updates/delivery
• Work on various Pitch presentations
• Evaluating the Plan on BARC and carrying out day to day data crunching for the clients

PROFILE REQUIREMENTS:

• 1 - 2 year of agency experience
• Post Graduate Degree/ Diploma in Advertising/Marketing/Communication

PREFERRED SKILLS:

• Research and analytical thinking skills
• Excellent written and verbal communication skills
• Well versed with MS Office
• Software Knowledge- BARC, IRS, MAP

About Havas India

Havas India gathers the expertise of 21 agencies, specialised divisions and strategic alliances across 3 verticals:

• Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media); strategic alliances: Havas Media Tribes (out-of-home), Havas Play Gameplan (sports marketing) and KlugKlug (influencer tech stack)
• Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), ekino (technology consulting & digital deployment), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale)
• Havas Health & You – Havas Life Sorento (health & wellness communications)

With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.

As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

For more information, visit https://in.havas.com/ and follow Havas India on social media.