Digital Marketing Specialist

Digital Marketing Specialist (5–7 Years Experience)

Location: Pune, India (Work From Office)

Job Type: Full-time

Joiner Preference: Immediate joiners preferred

About the Role

We are seeking a creative, analytical, and results-driven Digital Marketing Specialist with 5–7 years of experience to strategize, lead, and execute end-to-end digital marketing initiatives. The ideal candidate will have a strong background in SaaS marketing— preferably for a Salesforce implementation organization—and a deep understanding of branding, content marketing, and lead generation strategies. This is a Work From Office role based in Pune, ideal for professionals who thrive in a collaborative, fast-paced, and growth-oriented environment.

Key Responsibilities

• Develop and execute integrated multi-channel digital marketing campaigns (Google Ads, Meta Ads, LinkedIn, YouTube, etc.) to drive brand awareness, lead generation, and customer engagement

• Create and implement a strong branding strategy aligned with company goals and audience positioning • Design, execute and manage high-impact content strategies including blogs, videos, case studies, podcasts, webinars, and more

• Drive SEO/SEM strategy, optimize website content, and implement keyword strategies to improve organic reach and ranking

• Manage email marketing campaigns and monthly newsletters to nurture leads and retain customers

• Monitor, analyze, and optimize marketing funnel performance, website traffic, and campaign success using tools such as Google Analytics, Google Tag Manager, and HubSpot or similar platforms

• Design and optimize landing pages and user conversion funnels to maximize lead conversion rates

• Collaborate with cross-functional teams (content, design, product) to maintain consistency in messaging and brand tone across all channels

• Develop and maintain the content calendar and oversee timely publishing of all assets

• Provide actionable insights through detailed monthly performance reports and KPI tracking

• Stay updated with the latest digital marketing trends, tools, and best practices to ensure cutting-edge strategy implementation

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field; MBA preferred

• 5–7 years of hands-on experience in digital marketing, ideally in a SaaS business or Salesforce consulting/implementation organization

• Proven experience in:

o Performance marketing, SEO/SEM, and email marketing

o Lead generation campaigns for B2B/SaaS products or services

o Content creation and management (blogs, videos, case studies, podcasts, webinars)

o Social media marketing and strategy

• Proficient in tools such as:

o Google Ads, Meta Business Suite, Google Analytics, SEMrush/Ahrefs

o Marketing automation platforms (e.g., HubSpot, Mailchimp)

o CRM systems and email campaign tools

• Strong analytical skills with a data-driven approach to decision-making

• Excellent verbal and written communication skills

• Creative thinker with an eye for design and brand consistency

• Ability to work independently and collaboratively in a fast-paced environment