Digital Marketing Specialist

We are Sekyo India's No.1 Kids Smart Watch brand committed to delivering innovative products and exceptional customer experiences. We're looking for a performance-driven Digital Marketing Manager to lead and scale our online presence, drive customer acquisition, and optimize our website for revenue growth.

Key Responsibilities:-

Strategy & Planning:-

• Develop and execute ROI-driven digital marketing strategies for the brand across key channels (Meta, Google, YouTube, Affiliate, Email, SMS).
• Plan and manage digital campaigns with a strong focus on customer acquisition, retention, and website traffic growth.

Performance Marketing:-

• Manage paid media campaigns across Meta, Google Ads, and other performance channels.
• Optimize ad performance through A/B testing, audience segmentation, and funnel analysis.

Website Growth & CRO:-

• Analyze website data (Google Analytics, Hotjar, Shopify, etc.) to improve user experience and conversion rates.
• Work with the tech/design team to implement landing pages, improve page speed, and enhance mobile-first experiences.

SEO & Content Marketing:-

• Plan and implement SEO strategies to improve organic traffic and rankings.
• Oversee content planning for blogs, landing pages, and product descriptions to support marketing goals.

Retention & CRM:-

• Develop lifecycle marketing campaigns through Email, WhatsApp, and SMS for customer engagement and repeat purchases.
• Manage tools like Klaviyo, Mailchimp, or similar.

Analytics & Reporting:-

• Track KPIs such as ROAS, CAC, LTV, CTR, Conversion Rate, and Revenue Growth.
• Generate regular reports to assess campaign effectiveness and make data-backed decisions.

Team & Vendor Collaboration:-

• Coordinate with creative, product, tech, and external partners to execute integrated campaigns.
• Manage digital marketing budgets efficiently.

Requirements:-

• 4+ years of hands-on experience in digital marketing, with at least 2 years focused on D2C/eCommerce brands.
• Proven track record of scaling paid media and driving website conversions.
• Strong understanding of Shopify, Google Analytics (GA4), Meta Ads, Google Ads, and SEO tools.
• Experience with Email/CRM platforms like Klaviyo, Mailchimp, etc.
• Excellent analytical skills and familiarity with tools like Excel, Google Sheets, and Data Studio.
• Creative mindset with attention to detail and the ability to manage multiple campaigns simultaneously.

Job Types: Full-time, Permanent, Fresher

Pay: ₹70,000.00 - ₹80,000.00 per month

Location:

• New Delhi, Delhi (Preferred)

Work Location: In person