Digital Marketing Specialist

About Birnan & Brond

Birnan & Brond is a creatively driven branding and marketing agency delivering bold, data-backed strategies that drive results. We work across industries, blending design, content, and digital strategy to help businesses build powerful, measurable brands.

Role Overview

Digital Marketing Specialist

Key Responsibilities

Performance & Paid Media:

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, and other relevant platforms.
• Develop full-funnel strategies for awareness, consideration, and conversion goals.
• Conduct A/B testing on ad creatives, copy, and targeting to maximize performance.
• Manage ad budgets efficiently and scale campaigns based on performance data.
• Track, analyze, and report on key performance metrics (CPA, ROAS, CTR, CPC, etc.).

Analytics & Optimization:

• Use tools like Google Analytics, Meta Ads Manager, and other attribution platforms to analyze traffic behavior and campaign outcomes.
• Set up and monitor conversion tracking, events, and goals across platforms and websites.
• Identify user drop-off points and collaborate on landing page optimization (CRO).

SEO & Organic Strategy:

• Work with content and development teams to execute technical and on-page SEO improvements.
• Research keywords and optimize web content and metadata.

Strategy & Collaboration:

• Collaborate with designers and content creators to produce high-performing ad creatives and campaign assets.
• Support branding and marketing teams with digital insights during strategy development.
• Stay up to date with platform updates, new tools, and performance marketing trends.

Requirements

• 0–4 years of experience in digital/performance marketing (agency experience preferred)
• Proven results in managing ROI-positive ad campaigns
• Deep understanding of ad platforms (Google Ads, Meta Business Suite, TikTok Ads, etc.)
• Strong grasp of Google Analytics, UTM tracking, GA4, and performance dashboards
• Basic knowledge of SEO best practices and content strategy alignment
• Familiarity with CRM tools, email marketing (Mailchimp, Klaviyo), and remarketing strategies
• Proficiency in Excel/Google Sheets for reporting and budget tracking
• Excellent communication and problem-solving skills

Preferred But Not Mandatory

• Certifications in Google Ads / Meta Ads / GA4
• Experience with Shopify, WordPress, or other CMS platforms
• Experience with influencer or affiliate marketing campaigns

What You’ll Get at Birnan & Brond

• Creative freedom paired with performance accountability
• Exposure to a variety of brands and campaign types
• A collaborative environment focused on growth and experimentation
• Clear performance-driven KPIs and recognition of results