Digital Marketing Manager

About KAS Mentor

KAS Mentor is a dynamic and forward-thinking organization committed to empowering individuals through strategic mentorship and skill development. We are seeking a results-driven Digital Marketing Manager to lead our digital initiatives and drive growth through innovative marketing strategies.

Role Overview

As the Digital Marketing Manager, you will be responsible for developing, implementing, and optimizing digital marketing strategies that drive lead generation, enhance brand visibility, and support business growth. You will lead SEO efforts, manage lead generation campaigns, optimize budgets, and create insightful reports to guide strategic decisions.

Key Responsibilities

Strategic Planning & Execution

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital channels.
• Identify new digital trends and ensure the brand is at the forefront of industry developments.

SEO Management

• Lead on-page and off-page SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research, competitor analysis, and performance audits.
• Monitor and report on SEO performance metrics and implement improvements.

Lead Generation & Budget Optimization

• Design and manage lead generation campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).
• Optimize campaign budgets to maximize ROI and reduce cost per lead.
• Analyze funnel performance and implement strategies to improve conversion rates.

Data Analytics & Reporting

• Create and maintain dashboards to track KPIs, campaign performance, and ROI.
• Provide actionable insights based on data analysis to improve marketing effectiveness.
• Present monthly and quarterly reports to stakeholders with strategic recommendations.

Required Skills & Qualifications

• Proven experience (5+ years) in digital marketing, with a focus on SEO and lead generation.
• Strong understanding of digital advertising platforms and analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
• Expertise in budget management and campaign optimization.
• Proficiency in data visualization and reporting tools.
• Excellent communication, leadership, and project management skills.
• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

Preferred Skills

• Experience in the education or mentorship sector.
• Certification in Google Ads, HubSpot, or similar platforms.
• Familiarity with CRM systems and marketing automation tools.

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

• Leave encashment

Schedule:

• Day shift
• Rotational shift

Supplemental Pay:

• Performance bonus

Work Location: In person