Digital Marketing Manager

Role Overview

We are seeking a results-driven and creative Digital Marketing Manager to lead our digital marketing efforts. This role involves strategy planning, content ideation, and overseeing content creation across multiple digital platforms. The ideal candidate will be responsible for developing and executing marketing strategies that drive brand growth, engagement, and lead generation.

Key Responsibilities

Strategy & Planning

• Develop and execute comprehensive digital marketing strategies across SEO, social media, paid ads, email marketing, and content marketing.
• Conduct market research and audience analysis to inform campaign direction.
• Define KPIs and performance metrics; monitor and optimize ongoing campaigns.

Content Ideation & Oversight

• Create and manage a content calendar aligned with campaign goals and brand messaging.
• Ideate and oversee the production of high-quality marketing content, including posts, blogs, videos, and creatives.
• Collaborate with content creators, designers, and videographers to ensure consistency in brand tone and quality.

Channel Management

• Manage the brand’s presence across digital platforms such as Facebook, Instagram, LinkedIn, YouTube, and Google.
• Plan and supervise paid campaigns, influencer promotions, and organic growth strategies.
• Coordinate email campaigns, newsletters, and automated marketing flows.

Analytics & Reporting

• Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, and others.
• Analyze data to generate insights and recommend optimizations.
• Present regular performance reports to senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–6 years of experience in digital marketing roles, preferably in a similar industry.
• Strong knowledge of digital platforms, content strategies, and online marketing techniques.
• Proficiency in tools like Google Ads, Meta Business Suite, SEO tools, and email marketing platforms.
• Excellent communication, project management, and team collaboration skills.
• Creative thinking with a strong understanding of digital trends and consumer behavior.

Preferred Skills

• Experience in content writing, video scripting, or visual content creation.
• Familiarity with basic design tools such as Canva or Adobe Creative Suite.
• Knowledge of CRM and marketing automation tools like Mailchimp, HubSpot, or Zoho Campaigns.

Job Type: Full-time

Pay: ₹15,418.41 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Experience:

• work: 2 years (Preferred)

Work Location: In person