Digital Marketing Manager

We are seeking a dynamic and strategic Marketing Manager with a minimum of 5 years of experience in marketing and digital marketing, preferably within the Education sector. This role demands a deep understanding of both traditional and digital marketing landscapes, with a keen eye on emerging trends that influence educational institutions and learners alike.

As the Marketing Manager, you will be responsible for crafting and executing innovative marketing strategies that enhance brand visibility, drive engagement, and support enrollment growth. You will lead campaigns across multiple channels, analyze market data, and collaborate with cross-functional teams to ensure alignment with organizational goals.

• Develop and manage comprehensive marketing strategies across traditional and digital platforms tailored to the education sector.
• Plan, allocate, and optimize budgets for marketing campaigns to ensure cost-effective lead generation and maximum ROI.
• Design and execute lead generation initiatives, leveraging SEO, SEM, social media, email marketing, and offline events.
• Continuously monitor and adapt digital marketing trends and ad campaign strategies to sustain and grow lead pipelines.
• Track, analyze, and report marketing performance metrics periodically, offering insights and recommendations for improvement.
• Coordinate with cross-functional teams, including sales, admissions, and academic departments, to align marketing efforts with institutional goals.
• Collaborate with the media and content teams to select and utilize high-quality digital assets that resonate with target audiences.
• Ensure quality control across all marketing materials and campaigns to maintain brand consistency and effectiveness.
• Build, lead, and manage a high-performing marketing team, proficient in both traditional and digital marketing techniques.
• Train and mentor team members, fostering skill development and encouraging innovation in campaign execution.
• Organize and oversee lead generation events, such as webinars, open houses, and educational fairs, ensuring strong turnout and engagement.
• Stay informed on industry trends and competitor activities, using insights to refine strategies and maintain a competitive edge.
• Develop and implement brand marketing strategies to strengthen brand equity and recognition within the education sector.
• Define and refine brand positioning to ensure alignment with institutional values, target audience expectations, and market trends.
• Ensure consistent brand messaging across all channels and touchpoints, reinforcing the institution’s identity and value proposition.
• Conduct brand audits and market research to assess brand perception and identify opportunities for improvement.

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of proven experience in marketing and digital marketing, preferably in the education sector.
• Strong understanding of digital marketing tools and platforms (Google Ads, Meta Ads, SEO/SEM, CRM systems, etc.).
• Demonstrated success in lead generation and campaign optimization.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Strong leadership and team management capabilities.
• Exceptional communication and interpersonal skills.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.
• Experience in organizing and promoting events for lead generation.
• Creative mindset with attention to detail and brand consistency.
• Proven experience in brand marketing and brand positioning within competitive markets.